Cella Launches Eleventh Annual Survey Benchmarking In-House Creatives

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Cella Launches Eleventh Annual Survey Benchmarking In-House Creative Community

In-House Creative Industry Survey to Include More Questions on Digital Marketing and Impact from COVID-19

December 15, 2020

ROCKVILLE, Md. – December 15, 2020 -- Cella, a nationwide staffing, consulting and managed solutions firm, today announced that it is launching its eleventh annual In-House Creative Industry Survey. The survey runs from December 2020 through the end of January 2021 and targets leaders from creative teams and in-house agencies representing Fortune 500 companies, as well as middle-market and not-for- profit organizations spanning multiple industries. This year’s questions will focus heavily on the impact that COVID-19 has had on the creative industry and the skyrocketing need for qualified digital marketing talent. 

“For the past eleven years, Cella has surveyed the in-house agency community to understand the trends that impact us the most and provide a benchmark to identify organizational gaps and identify solutions,” said Jackie Schaffer, Executive Vice President, Consulting and Managed Services. “We found this year that the marketing, creative and digital workforce was uniquely positioned to adapt to COVID-19, and that while digital teams’ workloads and budgets are growing, quality digital talent is still at a premium. This year’s survey will look at both long-term and short-term trends in the in-house agency industry.”

Survey data is expected to be published in the spring of 2021. Last year’s In-House Creative Industry Report can be found here, as well as additional resources like COVID-19 Impact on Creative, Marketing and Digital Teams and  2020 Digital Marketing Operations Benchmarking Insights. Creative leaders rely on Cella’s Insights and Reports to help validate their strategies, shape their direction and manage in-house teams more effectively.

About Cella
Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our secret sauce? The Cella Trifecta: we have the right people, we understand our clients and we deliver results. Success requires a partner who offers all three. Together, we put passion to work. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards 10 years running and is a Certified Women’s Business Enterprise. For more information, please visit cellainc.com or contact [email protected]