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In-House Inside and Out: Managing Internal and External Facing Work

Join us for an exclusive invitation-only 90-minute roundtable moderated by in-house thought leaders, Andy Epstein and Jackie Schaffer.

Managing the mix and execution of internal and external marketing and corporate communications can often be challenging and confusing. Yet this is a business-critical issue that needs to be addressed if we are to remain relevant to our companies and meet corporate mandates and expectations.

Learn more and register to confirm your participation.


Date: March 3, 2021
Time: 2:00pm EDT – 3:30pm EDT
Who should attend: V-Suite Marketing and Creative Executives, Sr. Directors and Heads of Content within creative, marketing and digital in-house agencies/teams, Creative Operational Leaders and Growth Marketing Leaders
Discussion Topics
  • What is the right proportion of internal versus external work?
  • What is the criteria for identifying high-value projects?
  • How do we manage client expectations on quality and the appropriate level of effort for these tactics?
  • How do we balance corporate mandates with our clients’ needs without losing opportunities for gaining more work from those clients?
  • How do we ensure consistent brand and creative quality across all channels on DIY initiatives?

Leaders of in-house agencies are experts with valuable insights to share with peers. CreativeExecs by Cella is a forum through which we can all offer support to one another in efforts to find the right balance and management of internal and external assignments.

We look forward to seeing you - virtually!