Location: Katy, Texas
Job Type: Permanent
Compensation Range: $130,000 - 140,000 per year
We are seeking a dynamic and experienced Marketing Leader to take charge of developing and executing comprehensive seasonal and ongoing marketing strategies for a key product category. In this leadership role, you will spearhead a cross-functional team and work closely with departments such as e-commerce, merchandising, and creative to drive traffic, boost conversions, and deepen customer engagement.
The ideal candidate will bring strong analytical capabilities and project management expertise, alongside a proven talent for building collaborative relationships across stakeholders. You will oversee campaign development, optimize the digital customer journey, conduct competitive market analysis, and mentor a team of marketing specialists to achieve impactful results.
If you thrive in a fast-paced environment and have a passion for innovative marketing leadership, this is an exciting opportunity to make a significant impact on our brand’s growth and success.
Benefits include but are not limited to:
- Medical
- Dental
- Vision
- Retirement planning
- Stock Purchase Plan
Onsite Monday through Friday with half days on Friday.
Responsibilities:
- Strategic Marketing Leadership: Lead the development and implementation of seasonal and ongoing marketing strategies for specific product categories. This involves guiding a diverse team encompassing insights, digital commerce, product merchandising, media, creative, and in-store visual teams.
- Campaign Management: Craft comprehensive marketing briefs to ensure consistent messaging and impactful support across all internal and external partners.
- Collaborative Partnership: Foster strong relationships with product merchandising teams to align on customer messaging, seasonal priorities, and promotional activities.
- Strategy Execution & Refinement: Oversee the implementation of marketing strategies, ensuring they align with brand goals, market trends, and customer understanding.
- Team & Project Oversight: Manage projects and workflows, mentoring marketing specialists to ensure timely delivery of high-quality assets and adherence to planning deadlines.
- Digital Commerce Enhancement: Collaborate with digital commerce teams to optimize online customer experiences and improve overall omnichannel engagement.
- Quality Assurance for Marketing Assets: Ensure the accuracy and completeness of all marketing materials by working closely with creative, offer, and production teams.
- Market Entry Planning: Contribute to the creation of quarterly marketing plans focused on increasing customer traffic, improving conversion rates, and leveraging seasonal opportunities.
- Market Intelligence: Monitor industry trends, analyze competitor strategies, and identify leading marketing practices to maintain a competitive advantage.
- Team Mentorship: Provide guidance and support to foster the professional growth of team members.
Qualifications:
- Education: A bachelor's degree in Communications, Marketing, Business Administration, or a closely related discipline is essential.
- Professional Experience: Candidates should have at least 7 years of experience in environments such as retail, consumer packaged goods, or an advertising agency working with major clients. A minimum of 2 years of management experience is also required, demonstrating a proven track record of building and leading successful teams.
- Core Competencies: A solid grasp of customer insights, business analytics, and seasonal sales strategies is crucial for this position.
Skills:
- Communication: You'll need excellent verbal and written communication skills, with a proven ability to influence individuals across various levels.
- Project Management: Being highly organized is critical, as you'll manage multiple priorities in a dynamic environment while consistently meeting deadlines.
- Analytical & Problem-Solving: We're looking for strong analytical abilities and a data-driven mindset to inform marketing strategy and decision-making.
- Technical Proficiency: You should be proficient in Microsoft Office Suite, including Word, Excel, and PowerPoint.
Job ID: 1092532
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
