Location: Katy, Texas
Job Type: Permanent
Compensation Range: $110,000 - 125,000 per year
We are looking for a highly motivated CRM Strategy Manager to enhance our customer marketing function within a dynamic Marketing Team. This role will be instrumental in shaping the customer experience through strategic project leadership, cross-departmental collaboration, and the development of impactful customer engagement programs.
Benefits include but are not limited to:
- Medical
- Dental
- Vision
- Retirement planning
- Stock Purchase Plan
Onsite Monday through Friday with half days on Friday.
Responsibilities:
- Develop and implement strategies for personalized customer communications across owned channels, leveraging segmentation and predictive modeling to enhance engagement and relevance.
- Lead and manage the current and future portfolio of customer-focused initiatives in alignment with the overarching customer roadmap.
- Drive cross-functional collaboration to ensure the successful advancement of customer strategies and objectives.
- Oversee the implementation of effective strategies from agile project teams.
- Create and manage updates for customer engagement programs, including performance tracking and regular business reviews.
- Lead all phases of customer relationship management (CRM) engagements, from goal setting and campaign planning to launch strategy and ongoing optimization.
- Continuously measure, monitor, evaluate, and refine one-to-one/CRM programs to maximize incremental revenue and profit.
- Adhere to all company policies, procedures, and safety guidelines.
- Responsibilities may evolve, and other tasks may be assigned as needed.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Work Experience:
- 5+ years of experience in customer relationship management (CRM), marketing strategy, or loyalty programs.
- 3-5 years of experience managing large-scale and intricate retention marketing campaigns across owned channels (e.g., email, SMS/MMS, mobile app notifications, direct mail).
- Proven experience in developing advanced CRM strategies, building multi-channel customer experiences and journeys, and devising content and solutions tailored to address customer opportunities.
- Demonstrated ability to analyze data and derive actionable insights that translate into effective customer strategies.
- Experience managing complex projects from initial concept to successful completion.
- Experience in people management, with a track record of developing and leading strong and effective teams.
- Experience in a consumer-facing industry is a plus.
Skills:
- A strategic thinker, leader, and problem-solver with a demonstrated ability to design, plan, execute, and deliver results for complex, cross-functional projects.
- A proven track record of building and sustaining relationships across all functions and levels within an organization to ensure seamless partnership and execution.
- Ability to delve into granular details while maintaining a high-level strategic perspective of organizational goals.
- Experience collaborating and communicating effectively with senior leadership; executive presentation skills are essential.
- Exceptional analytical and problem-solving skills.
- Strong organizational skills with the ability to manage multiple projects under tight deadline constraints.
- Intellectual curiosity and the ability to navigate ambiguity and complexity.
- Ability to maintain a high level of autonomy.
- Excellent verbal and written communication skills; able to simplify complex topics for both business and technical audiences; comfortable presenting and communicating to diverse audiences in formal and informal settings.
- Strong leadership and team development skills.
- Ability to effectively lead a team and prioritize workload in a high-energy and collaborative environment.
JOBID: 1091521
#LI-CELLA
#LI-KD1
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
