Location: Franklin, Tennessee
Job Type: Permanent
Compensation Range: $75,000 - 85,000 per year
We're looking for a proactive, detail-oriented Marketing Manager to join our fast-paced marketing team. You'll play a key role in driving marketing initiatives from concept to execution, reporting directly to the Head of Marketing. This role is fully onsite.
Responsibilities:
Event and Campaign Strategy & Execution
- Own the annual event calendar—align dates, formats and budgets with firm growth goals.
- Develop creative event concepts that elevate the brand and voice.
- Source, negotiate and manage vendor contracts; maintain compliant records weekly.
- Oversee collateral, email, social and digital ads that drive leads and attendance.
- Oversee vendors/partners providing digital marketing support.
- Track expenses and ROI; present post-event recaps with key insights.
Communication & Collaboration
- Provide real-time updates on upcoming campaigns and events, including ad spend and registrations.
- Surface roadblocks early and propose solutions—“no excuses” mindset.
- Keep the annual marketing calendar and shared dashboards accurate and current.
Reporting & Optimization
- Analyze which venues, topics and formats deliver the best cost-per-attendee and new-client ratios.
- Analyze which campaigns produce the highest quality leads from which channels.
- Run client surveys 1-2×/year; translate findings into actionable improvements.
- Refresh creative (copy, design, offers) proactively to boost engagement and conversion.
Measures of Success
- Events consistently hit or exceed attendance and first-appointment targets.
- Budgets, timelines and compliance records are always accurate and up to date.
- Stakeholders receive timely, data-driven updates.
- Trust in marketing operations grows quarter over quarter.
- Continuous lift in event ROI, attendee satisfaction and lead quality year-over-year.
Qualifications:
- 3+ years managing small teams or direct reports in marketing.
- Hands-on experience with event marketing and digital demand-gen (paid social, email, landing pages).
- Strong vendor-negotiation, budgeting and project-management skills.
- Data-driven mindset, results focused.
- Excellent written/verbal communication.
- Energetic, ownership-oriented attitude.
JOBID: 1093127
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
