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Digital Marketing Manager

Falls Church, VA, | Job #318207
Job Title: Digital Marketing Manager
Location: Falls Church, VA,
Type: Full-Time

Fantastic opportunity for a Digital Marketing Manager! Our client is seeking a talented Digital Marketing Manager for a direct hire opportunity in Falls Church, VA. This is a great opportunity for a Digital Marketing Manger to join their growing Marketing department. 

 

Digital Marketing Manager Responsibilities:

  • Digital Transformation Project Management 
    • Manage all phases of the digital transformation project including monitoring progress, enhancing the user-experience and ensuring the project is delivered on time and within budget 
    • Lead the design, development and execution of the digital transformation project to enable best in class experience with company’s brand 
    • Review detailed plans to ensure that the implementation meets defined expectations and are in accordance with overall project goals 
  • Digital Marketing 
    • Examine, evaluate and manage marketing campaigns based on current best practices and industry standards including SEO, email marketing, social media, conversion optimization and content creation 
    • Tune and enhance prospect and member local search directories 
    • Coordinate with existing advertising and media experts / vendors to improve online marketing results 
    • Monitor, interpret, and report web analytics against key metrics 
    • Leverage the power of data and analytics to increase the engagement with the site 
    • Create monthly reports summarizing digital marketing efforts 
    • Conduct, evaluate, and optimize digital advertising campaigns on a variety of mediums, including:  
      • Pay-Per-Click
      • Search Engine Optimization
      • Remarketing / retargeting, geo-fencing and Google AdWords
      • Display advertising
      • Social media advertising 
      • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc 
      • Act as the owner of our website performance, with a focus on optimizing for search and user experience 
      • Additional duties and responsibilities as assigned 

Digital Marketing Manager Requirements:

  • Bachelor’s degree in marketing, communications or a related discipline 
  • Minimum of 5 years professional advertising / marketing / communications 
  • Minimum of 2 years of project management experience 
  • Competence in Microsoft Office -- Microsoft Word, Excel and PowerPoint 

 

JobID: 318207LW

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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.