Location: Walnut, California
Job Type: Permanent
Compensation Range: $95,000 - 120,000 per year
We're seeking a Director of Brand Communications to lead marketing and communication strategies that drive brand awareness, customer engagement, and sales growth. You'll oversee brand storytelling, content strategy, and media alignment, ensuring a consistent brand voice across all channels. Collaborating with cross-functional teams, you'll lead seasonal campaigns, influencer programs, and PR efforts to strengthen our brand presence and foster customer loyalty.
Responsibilities:
Essential Responsibilities
- Brand & Content Storytelling: Develop compelling narratives to enhance brand awareness and relevance.
- Owned Media: Drive engagement through organic marketing across digital channels, integrating brand-building into revenue-driven campaigns.
- Paid Media: Lead campaign strategy, creative development, and media execution, ensuring timely activation and optimization.
- Public Relations: Oversee PR strategy, media outreach, and event planning to elevate brand presence.
- Influencers & Partnerships: Manage strategic partnerships to amplify brand impact through co-branded and co-marketing initiatives.
- Team Leadership: Mentor a team in brand and social marketing, fostering collaboration and process improvements.
- Data & Insights: Utilize market data and marketing tools to develop effective strategies and recommendations.
- Agency Management: Oversee relationships with external agencies to ensure alignment with marketing goals.
Qualifications:
Education & Experience:
- Bachelor's degree in marketing, communications, or a related field; master's degree preferred.
- 7-10 years of experience in brand marketing, content marketing, or communications; experience in CPG, beauty, or personal care is a plus.
- 3-5 years of leadership experience managing high-performing marketing or creative teams.
- Strong background in brand development and strategy.
- Proven ability to build relationships with media, influencers, and industry partners.
- Experience with branding strategies, social media tools, and content marketing.
- Excellent writing, editing, presentation, and problem-solving skills.
Skills & Abilities:
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and marketing design software (Photoshop, InDesign).
- Strong understanding of brand development, multichannel marketing, and creative processes.
- Ability to analyze market trends and develop strategic insights.
- Strong leadership, communication, and team-building skills.
- Ability to manage multiple projects, influence cross-functional teams, and mentor staff effectively.
Skills:
- Brand & Content Storytelling
- Owned Media
- Paid Media
- Public Relations
- Influencers & Partnerships
- Team Leadership
- Data & Insights
- Agency Management
JOBID:1081793
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
