Job Title: Marketing Automation Specialist
Location: Atlanta, Georgia
Type: Full-Time
Location: Atlanta, Georgia
Type: Full-Time
We are working with a global technology group, who has the need for a Marketing Automation Specialist with strong experience and expertise in administering and implementing best-in-class solutions using marketing automation and demand tools such as Pardot, Salesforce, and Terminus.
Marketing Automation Specialist Responsibilities:
Marketing Automation Specialist Requirements:
JobID: 320237
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Marketing Automation Specialist Responsibilities:
- Plan, execute, test, and report on marketing automation campaigns across various Hexagon businesses
- Set up and manage lead intake through the usage of marketing forms, email campaigns, and content personalization
- Coordination with various internal teams to ensure consistency in marketing automation direction and execution
- Maintain consistent brand messaging through implementation and testing of custom email templates
- Onboard, train, and support marketers on proper usage and best practices for marketing automation technologies
- Grow and enhance marketing automation capabilities to maximize lead conversion through digital channels
- Implement campaigns using an account-based marketing platform (Terminus) to target priority leads with personalized content
- Vendor relationship management both technically and commercially (offshore and onshore)
Marketing Automation Specialist Requirements:
- 5+ years of proven marketing automation implementation experience preferably in a global matrixed technology organization
- Must be a certified Pardot consultant
- Strong HTML/CSS email development skills
- Expertise in Pardot implementation and best practices
- Proficient in usage and implementation of Salesforce
- Experience with Terminus or comparable ABM platform
JobID: 320237
#LI-Cella
#LI-KK1
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