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Marketing Automation Specialist

Atlanta, GA | Job #320237
Job Title: Marketing Automation Specialist
Location: Atlanta, Georgia
Type: Full-Time
We are working with a global technology group, who has the need for a Marketing Automation Specialist with strong experience and expertise in administering and implementing best-in-class solutions using marketing automation and demand tools such as Pardot, Salesforce, and Terminus.

Marketing Automation Specialist Responsibilities: 
  • Plan, execute, test, and report on marketing automation campaigns across various Hexagon businesses
  • Set up and manage lead intake through the usage of marketing forms, email campaigns, and content personalization
  • Coordination with various internal teams to ensure consistency in marketing automation direction and execution
  • Maintain consistent brand messaging through implementation and testing of custom email templates
  • Onboard, train, and support marketers on proper usage and best practices for marketing automation technologies
  • Grow and enhance marketing automation capabilities to maximize lead conversion through digital channels
  • Implement campaigns using an account-based marketing platform (Terminus) to target priority leads with personalized content
  • Vendor relationship management both technically and commercially (offshore and onshore)

Marketing Automation Specialist Requirements: 
  • 5+ years of proven marketing automation implementation experience preferably in a global matrixed technology organization
  • Must be a certified Pardot consultant
  • Strong HTML/CSS email development skills
  • Expertise in Pardot implementation and best practices
  • Proficient in usage and implementation of Salesforce 
  • Experience with Terminus or comparable ABM platform

JobID: 320237
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.