Location: Baltimore, Maryland
Job Type: Permanent
Compensation Range: $90,000 - 100,000 per year
A growing and innovative law firm is seeking a Data-driven Marketing Director to lead its marketing strategy and execution. This high-impact role requires a seasoned leader to develop and implement a comprehensive 5-year marketing vision, focusing on increasing brand presence, driving client acquisition, and optimizing ROI. The ideal candidate will have a strong command of analytics, digital platforms, and budget management, with a proven track record of generating qualified leads and achieving growth targets in the legal or professional services sector. This position offers competitive compensation, including performance-based commissions tied to brand growth, ROI improvements, and cost-efficient campaign management.
Responsibilities:
- Develop and execute a comprehensive marketing strategy to boost lead generation, enhance brand visibility, and improve client retention.
- Manage a substantial marketing budget ($300,000 - $500,000) across various channels, including SEO, PPC, social media, and local advertising, with a focus on personal injury, criminal defense, divorce, and custody client acquisition.
- Conduct market research to identify client demographics and analyze competitive positioning.
- Oversee technical SEO initiatives, website audits, and collaborate with web developers to improve search rankings, conversion rates, site architecture, speed, and mobile responsiveness.
- Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and social media.
- Create engaging content for blogs, landing pages, and email campaigns to attract and convert prospective clients.
- Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights for continuous improvement.
- Identify, vet, and manage relationships with external vendors (e.g., SEO specialists, PPC consultants, content creators), ensuring timely delivery and evaluating performance based on key metrics.
- Negotiate contracts and manage vendor budgets to maximize ROI.
- Build and manage the firm's online reputation through client testimonials, reviews, and community outreach.
- Coordinate sponsorships, community events, and partnerships that align with the firm's brand and values.
- Oversee social media strategy to enhance engagement with local audiences.
- Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels.
- Provide regular performance reports to leadership, highlighting successes, challenges, and strategic recommendations.
- Utilize data analytics to refine marketing strategies and ensure alignment with business objectives.
Qualifications:
- Develop and execute a comprehensive marketing strategy to boost lead generation, enhance brand visibility, and improve client retention.
- Manage a substantial marketing budget ($300,000 - $500,000) across various channels, including SEO, PPC, social media, and local advertising, with a focus on personal injury, criminal defense, divorce, and custody client acquisition.
- Conduct market research to identify client demographics and analyze competitive positioning.
- Oversee technical SEO initiatives, website audits, and collaborate with web developers to improve search rankings, conversion rates, site architecture, speed, and mobile responsiveness.
- Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and social media.
- Create engaging content for blogs, landing pages, and email campaigns to attract and convert prospective clients.
- Monitor campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights for continuous improvement.
- Identify, vet, and manage relationships with external vendors (e.g., SEO specialists, PPC consultants, content creators), ensuring timely delivery and evaluating performance based on key metrics.
- Negotiate contracts and manage vendor budgets to maximize ROI.
- Build and manage the firm's online reputation through client testimonials, reviews, and community outreach.
- Coordinate sponsorships, community events, and partnerships that align with the firm's brand and values.
- Oversee social media strategy to enhance engagement with local audiences.
- Track key performance indicators (KPIs) such as cost per lead, conversion rates, and ROI across all marketing channels.
- Provide regular performance reports to leadership, highlighting successes, challenges, and strategic recommendations.
- Utilize data analytics to refine marketing strategies and ensure alignment with business objectives.
Skills:
- Strategic Marketing Leadership: 5-7 years of experience in strategic marketing leadership, preferably within the legal or professional services industry.
- Budget Management: Proven success managing a $300,000 - $500,000 marketing budget with a focus on qualified lead generation and ROI improvement.
- Digital Marketing Expertise: Expert-level knowledge in technical SEO, Google Ads, social media advertising, and content marketing.
- Analytics Proficiency: Strong command of analytics tools such as Google Analytics, SEMrush, and Ahrefs, with an analytical mindset for data-driven decision-making.
- Vendor Management: Extensive experience in identifying, selecting, evaluating, and managing external marketing vendors.
- Content Creation: Ability to create engaging content for various digital platforms.
- Project Management: Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously.
- Communication Skills: Exceptional written and verbal communication skills.
- Collaboration: A team player mindset with the ability to give and receive constructive feedback.
- Legal Marketing Knowledge Familiarity with legal marketing compliance guidelines and ethics, particularly in family law, personal injury, and criminal defense.
- CRM Tools (Preferred): Experience with client relationship management (CRM) tools tailored to law firms (e.g., Clio, Lawmatics).
- Certifications (Preferred): Certifications in Google Analytics, Google Ads, or HubSpot.
Benefits include but are not limited to:
- Medical
- Vision
- Dental
- Unlimited PTO
- Life Insurance
- 401k
JOBID: 1092786
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
