Location: Irvine, California
Job Type: Permanent
Compensation Range: $110,000 - 125,000 per year
Cella is looking for a Marketing Manager for a top client in the Irvine, CA area!
This full-time/direct hire role will work closely with corporate, as well as sales leadership and the regional marketing manager. Qualified candidates will have a minimum of 5 years consumer marketing experience (ideally from real estate, hospitality, building or property management industries).
Candidates MUST be local to the SoCal market, as there are in-office and in-the-field requirements.
Responsibilities:
Analysis
- Evaluate demographic data related to leads, walk-ins, buyers, and market trends to identify prime targets for direct marketing efforts and community action strategies.
- Supply critical market intelligence to guide land acquisition decisions.
- Assess the effectiveness of marketing campaigns, pinpoint successful elements and areas for improvement to enhance future performance.
Strategy
- Work closely with sales management to formulate compelling incentives, offers, and strategic plans to meet sales objectives.
- Manage the flow of communication between communities, divisions, regional offices, and corporate headquarters, including sharing analytical data, strategic recommendations, and necessary reports.
- Design and implement tailored marketing plans for each community to attract qualified leads and increase foot traffic from potential buyers and Realtors.
Implementation
- Develop and produce a variety of marketing materials, including emails, direct mail, social media posts, and advertisements, using a template-based design system and marketing automation tools.
- Ensure all marketing materials, including brochures and signage, adhere to established brand guidelines.
- Oversee the marketing budget, handle invoice processing, and provide regular updates to finance for accurate forecasting.
Leadership
- Play a key role in conducting competitive market analysis, offering insights, strategies, and practical ideas.
- Lead the New Home Information Manager(s) in creating strategies for personalized communication with leads and walk-ins, generating engaging online content for the website and social media, and meeting sales targets while ensuring a superior customer experience.
- Cultivate a positive team culture by encouraging humor, collaboration, and transparency.
- Actively participate in the division's leadership team, upholding the company's core values, attitudes, and beliefs.
Qualifications:
- Experience level: Manager
- Minimum of a Bachelor's degree in Marketing or a related field.
- Minimum 3 years of related marketing experience.
- Experience in sales and marketing environment within Real Estate is preferred.
- Excellent leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
- Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
- Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
- Excellent communication skills, both written and oral
- Acts with urgency, requiring exceptional organizational and time management skills and a focus on details.
- Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
- Proficiency with Microsoft Office (PowerPoint, Word and Excel).
JOBID: 1062600
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
