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Marketing Manager (Remote)

, | Job #319823
Job Title: Marketing Manager (Remote)
Location: ,
Type: Remote
Our client in New Jersey has an immediate need for a Marketing Manager. This is a remote opportunity and will be a 6 month contract. The ideal candidate will have a healthcare background, strategic mindset, digital marketing campaign experience, and strong communication and presentation skills. 

Marketing Manager Responsibilities:

  • Work with Customer Marketing Executive/Senior, Director to ensure execution of Customer marketing plan
  • Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel 
  • Generate customer insights and VOC into demand barriers, call points and trends and develop strategies and related tactics aligned to the buyer’s journey
  • Develop value propositions and sales playbooks at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
  • Create marketing plans that address customer-relevant CF and Regional priorities 
  • Develop strategy, prioritization and budget allocation at a customer channel and segment-level 
  • Identify opportunities and create marketing programs based on market and customer needs
  • Create national programs (e.g. program models, key messages, templates) to be localized by regional marketers
  • Manage marketing spend on programs and use spend effectiveness measurement to improve 
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
  • Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Marketing Manager Requirements:
  • Bachelor’s Degree, Business degree preferred
  • Minimum 5 years success in a marketing role; 3+ years in healthcare
  • industry preferred; Healthcare technology experience a plus
  • Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
  • Excellent project management skills, including management of agencies and vendors to ensure execution
  • Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
  • Initiative – ability to independently problem solve and find resolutions
  • Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
  • Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Job ID: 319823DC
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Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.