Location: Irvine, California
Job Type: Permanent
Compensation Range: $130,000 - 160,000 per year
We are seeking a dynamic Product Marketing Manager to drive the growth of our established business networking product line. This role involves developing and executing go-to-market strategies, creating compelling messaging, and working closely with cross-functional teams to ensure effective market positioning. The ideal candidate will excel at translating product features into customer benefits, empowering sales teams, and contributing to successful product introductions.
Responsibilities:
- Undertake market research and competitive intelligence gathering to inform product positioning and go-to-market strategies.
- Craft clear and persuasive product messaging and develop content for various touchpoints, including packaging, sales resources, and online platforms.
- Partner with product, sales, and marketing teams to facilitate successful product launches and ongoing communications.
- Produce marketing materials to support solution selling initiatives and empower channel partners.
- Contribute to product training programs, participate in industry events, and develop content for external communication channels.
- Monitor market trends and collect feedback to optimize messaging and uncover potential growth areas.
Qualifications:
- 4 years + with technical background, related work experience.
Skills:
- Product Positioning & Messaging: Ability to define a product's market position and create compelling communications.
- Go-to-Market Planning: Experience contributing to and understanding market entry strategies.
- Market Research & Competitive Analysis: Skill in gathering and analyzing market data and competitor information.
- Cross-functional Collaboration: Proven ability to work effectively with product, sales, and marketing teams.
- Content Creation: Strong ability to develop marketing materials for various channels and audiences.
- Understanding of Networking Technology: Familiarity with business networking concepts and technologies.
- Sales Enablement: Ability to create resources and tools to support the sales team.
JOBID: 1088665
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
