Location: Wilmington, Delaware; Chicago, Illinois or Columbus, Ohio
Job Type: W2 hourly, contract-to-hire
Compensation Range: $50 - 65 per hour
We're seeking a talented Programmatic Media Manager to join our financial services client's dynamic in-house team!
As the Programmatic Media Manager, you will collaborate closely with our client's Line of Business partners to manage campaign execution and optimization of programmatic components. Your role will involve crafting and implementing high-performing programmatic strategies that align with client objectives, whether focused on branding or ROI-driven initiatives.
This is a hybrid role in which candidates must be onsite 3 days per week in Chicago, IL; Wilmington, DE or Columbus, OH.
Responsibilities:
- Develop and present programmatic buying recommendations tailored to meet the business objectives of the brands.
- Create and optimize campaigns within our preferred buying platforms (DSPs) across all self-serve programmatic channels (Display, Video, Audio, dOOH, Native, etc.).
- Handle budget management, creative trafficking, budget reconciliation, and post-campaign analysis.
- Maintain and generate ad hoc reports to identify opportunities for campaign improvement and keep stakeholders informed of performance.
- Collaborate with internal and external partners to troubleshoot and implement solutions for efficient campaign delivery and performance.
- Stay updated with the evolving media buying landscape, including new partners, ad tech, and measurement capabilities.
- Educate internal teams on programmatic capabilities and innovations to enhance their paid marketing efforts.
Qualifications:
- Experience level: Experienced
- Minimum 6 years of experience
- Education: Bachelors
- 3-8 years of Programmatic Media Buying and Trading experience.
- Hands-on experience with DSPs or similar bidding ad technology.
- High competency level in MS Office, particularly Excel and PowerPoint.
- Experience within the Financial Services industry is a plus.
- Proficiency in the following DSPs: DV360, The Trade Desk, Amazon DSP, Vistar, Xandr.
- Proficiency with advertising technology platforms and tools, including Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution, and Measurement.
JOBID: 1054758
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.