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Web Analytics Manager

Kenilworth, NJ | Job #318585
Job Title: Web Analytics Manager
Location: Kenilworth, New Jersey
Type: Freelance / Contract
Wonderful long-term contract (40 hours a week) with well known company in the Pharmaceutical space. The Web Analytics Manager provides data analysis for two Global Enterprise Websites including reports and recommendations to drive continuous improvement. This position will steward and maintain the tools required to effectively surface and analyze the data including SEM Rush, Site Improve and Google Analytics. 

Responsibilities: 
  • Supports data analysis for 2 global enterprise websites
  • Evaluate KPIs and corporate channel performance in real-time
  • Surface traffic and engagement metrics​
  • Identify user interaction data (nav use, internal search, scroll, CTA’s, etc.)
  • Perform existing site performance and competitor analysis against benchmarks
  • Surface page/goal scores across sites
  • Share insights and determine if different audiences/shift in strategy is needed based on data
  • Coordinate with content owners and publishers to ensure taxonomy is current and implemented in each new page publish Routinely measure​
  • SEO performance​
  • Page performance​
  • Accessibility performance
  • Site performance Deliver reports to the team and stakeholders
  • Share real-time paid media updates with corporate communications team when content is flighted
  • Platforms include Twitter, LinkedIn, Facebook, Instagram and YouTube
  • Maintain a data repository for analysis and benchmarking
  • Manage taxonomy uploading in WordPress CMS ​ 

Requirements:
  • Bachelor's degree in Data Science or related field
  • Minimum of 3 to 10 years of data analysis and reporting experience across enterprise platforms​
  • Strong communication and collaboration skills​​
  • Experience with Google Analytics, Enterprise CMS systems and modular driven platforms
  • Self-starter with attention to detail, project management proficiency and deadline oriented
  • Knowledge of the pharmaceutical industry is preferred or experience working on an enterprise level website


Job ID: 318585JS
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.