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Realigned the In-House Agency for a New Go-to-Market Strategy

Top 3 Healthcare Insurance Provider, Part of Nation’s Premier Health Innovation Company

 

  • Partnered with senior marketing executives to update and transform capabilities of their department’s internal agency and advance a new consumer-centric go-to-market strategy
  • Optimized agency structure, roles, processes, technology stack and reporting
  • Provided ongoing support for program management and change management