Bring Agility In-House. Hire Embedded Creative, Marketing and Digital Teams.

Large Healthcare Provider

Challenges:  Our client acquired a new brand which required that hundreds of thousands of assets needed to be rebranded to meet FDA requirements within a finite period of time.

Solution: Instead of outsourcing the massive rebranding project to an external agency, our client enlisted Cella to manage and staff a team of project managers, production artists and proofreaders to be 100% dedicated to the rebranding effort with the goal of disbanding once complete.

Result: Through Cella’s embedded teams’ model, our client was able to maintain complete control of their brand and the rebranding process and accomplish the work in an efficient manner through dedicated resources that expanded and contracted to match the ebbs and flows of unpredictable workflows. Our model saved the client between $2-$3 million dollars compared to outsourcing the work. The team currently has eight core team members and flexes up to 40 people as needed.

Multinational Retailer

Challenges: This client’s talent quality and talent management expectations were not being met by their MSP (managed staffing provider). Because the client was restricted from hiring fulltime employees due to a hiring freeze, contingent labor grew as a percentage of their in-house agency. This created a number of new challenges:

• High turnover due to term limits leading to loss of institutional knowledge and a high investment in recruiting and onboarding
• Lack of active management against a sizeable portion of their team, which led to a lack of development and low retention

Solution: Through an embedded Cella team, our client was able to structure their in-house agency to include a missing and needed management layer to lead the management, development, and retention of non-employee team members.

Result: Our client’s in-house agency was able to retain creative and operational control of their creative process and tactics, while relying on an embedded partner to support the execution of their vision. This enabled our client to:

• Control the expression of their brand
• Attract and retain higher-level talent leading to higher quality outputs
• Retain non-employee staff longer
• Gain access to new talent more quickly
• Easily flex their team size to meet changing demand

Cella’s initial embedded team was so successful that the model was rolled out to an additional four functional areas within the first 12 months including Social, Photography, Operations, CGI and Account Management.

Fortune 500 Retailer

Challenges:  Our client was not satisfied with the quality of work it was receiving from their two social media agency partners. The work was costly and oftentimes needed to be edited or re-done. Our client did not have the capacity to support the work internally, nor the ability to hire staff to support the work.

Solution: Our client was able to gain control of the work by partnering with Cella to establish an embedded social media team which functions as an on-site agency of record and partner to the client.

Result:  Our client’s in-house agency was able to gain creative control of their social media tactics, while relying on an embedded partner, Cella, to support the execution of their vision. This enabled client to:

• More closely direct and manage the expression of their brand
• More efficiently spend their social media budget
• Easily flex their team size to meet changing demand