Join other marketing and in-house executives, along with our Cella experts, for in-depth discussions and ideas on how to move forward in this new reality, and continue to maximize the impact of your in-house agency. We’ll benchmark team structure, share what’s working (or not) and identify key options for enhancing value.

This is a small group (15-20 attendees) setting, and a highly interactive Virtual Video Meeting. After registering, look for an email with specific instructions on how to join the event and a pre-event questionnaire that is required for participation.

Previous attendees have noted that our Signature Event far exceeded their expectations of content and networking – and was the best they attended all year.

Learn more and register to confirm your participation.

Agenda

12:00 PM EDT: START TIME

Discussion Topics

Agency Overview and Impact

• In-house agency scope and structure review
• Technology overview: what do you have, what’s on your roadmap?
• How has your team changed over the past 2-3 months—in terms of structure, capabilities and work?
• Where is your team having the greatest impact for the corporation?
• What is your best new opportunity to add value to the company’s communications and marketing strategies?
• What obstacles exist, or have you overcome, to increase your value to the greater organization during this recent time period?

2:30 PM EDT: NETWORKING SNACK WITH 10-MINUTE BREAK

Discussion Topics

The Future of the In-House Agency—We’ll discuss what’s on the horizon for in-house agencies and how teams can prepare for the what’s next including partnering with external agencies, first-party data collection and content marketing.

5:00 PM EDT: PROGRAM END

We look forward to seeing you - virtually!