Location: 50 Connell Drive, Berkeley Heights, NJ 07922 OR 501 West 30th Street, New York, NY 10001
Job Type: 1-year assignment is expected, with the opportunity to extend to full 2-year tenure
Compensation Range: $20 - 33 per hour
We’re seeking a CRM & Data-Driven Marketing Specialist to support the execution of Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. In this role, you'll focus on project management and collaborate closely with cross-functional teams to implement CRM activations that enhance our omni-channel customer view. You'll help drive loyalty, engagement, and sales through targeted channels including email, direct mail, SMS, paid media, and our app—leveraging customer data to deliver meaningful marketing experiences.
Hybrid: In Office 3 days per week, option to WFH 2 days per week.
Note: Looking for marketing coordinators across levels to support across brand categories.
Responsibilities
CRM Campaign Development and Execution
- Supports CRM plans and execute targeted, journey-based marketing campaigns to drive sales and conversion.
- Communicates to internal teams and manage comprehensive CRM campaign calendar to support CRM activities, among Store, Street and eCommerce, including but not limited to key.
Brand initiatives
- Collaborates and streamlines information across the DDX/CRM Team to support execution of strategic CRM programs.
- Work with CRM agency in setting up campaigns and delivering assets so emails, paid media, direct mail and SMS can be deployed to defined customer segments.
- Ensure all relevant parties are notified prior to campaign deployment as aligned on.
- Organize and support Third Party Vendor and billing management across functional team.
- Support & organize the various part of DDX CRM Activations to ensure seamless execution.
Analysis & Optimization
- Review and analyze campaign analyses from data supplied by CRM agency and internal database
- Deliver and present ad hoc analysis requests internally
- Monitor campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust our best practices and benchmarks
- Monitor competitors and other retailers to stay up-to-date on best practices. Keep informed of CRM trends, tools & technologies.
Customer Acquisition & Database Maintenance:
- Support database quality and implement database updates/upgrades.
- Brainstorm and implement new acquisition tactics to continue to grow active and engaged customer base.
- Collecting and analyzing feedback from internal systems to support campaign execution expectations and goals.
Qualifications:
- Demonstrated marketing / digital marketing experience. Brand management and exposure to CRM preferred.
- Excellent written and verbal communication skills required.
- Demonstrated project management skills. Ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.
- Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis
- Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
- Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful
- Bachelors Degree in Marketing, Business, or similar area required.
JOBID: 1094529
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
This posting is open for thirty (30) days.
