COVID-19 Impact Report

The Future of Creative, Marketing and Digital Teams

In the midst of the COVID-19 global pandemic, we surveyed nearly 250 in-house agency leaders to gain a better understand how teams were approaching changes to business-as-usual brought about by COVID-19. We’ve compiled the results within our COVID-19 Impact Report.

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During these unprecedented times in-house agencies have proven to be incredibly valuable to their organizations. Creative, marketing and digital team leaders are celebrating significant achievements; specifically, respondents to our survey reported pride in their teams’ ability to:

  • Quickly pivot to support new/revised external and internal communications in response to COVID-19
  • Ensure business continuity amidst the shift to remote work
  • Forge tighter bonds within the team and stakeholders via close collaboration and common purpose
  • Reset responsibilities and operations in response to a reduction in staff

The in-house agency—encompassing creative, marketing and digital functions, will be increasingly important to companies’ success in the even-more critical, fast-paced digital world. 

Download the Covid-19 Impact Report

See highlights and trends from the COVID-19 Impact Survey