Cella is in our 13th year of benchmarking the leading edge of marketing, digital, creative and marketing operations industry trends. This year’s Creative & Marketing In-House Industry Report has been expanded to not only include new marketing and measurement topics but will also introduce our new interactive web experience.

Within every area of the report, you’ll find visual data that moves and adjusts as you rollover the content with your cursor. The data provides a more thorough view of creative and marketing team operations, and allows you to highlight the stats and trends that mean the most to you or that you wish to focus on as you gather insights.

  • Tech savvy: New technologies impact the new normal for marketing and creative teams

  • Culture club: Training, team building and upskilling are the keys to developing a strong team

  • Please report to me: In-house agencies get their own name brands and begin reporting directly to a Marketing leader


Experience the report now, or view past reports down below.