Location: Philadelphia, Pennsylvania
Type: Freelance / Contract
Daily duties of this role include: examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They will collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.
Other activities include: performing marketing campaign and investment analysis for all online advertising, as well as for other avenues of digital advertising. They then use this data to develop new ad campaigns, determine needed web design changes, and help optimize other relevant aspects of the company. The data inferred from analysis is used to determine behavioral differences among various customer demographics to target them more accurately with advertising. Additionally, digital analysts use this data to demonstrate and predict company financial trends and help reduce company costs. For digital analyst positions
Bachelor's degree in business, marketing, advertising, computer science, or another relevant field.
2+ Years of Experience in a related position is also needed
Advanced knowledge of search engine optimization
Knowledge of search engine marketing as well.
Digital Analyst Tasks
Design and execute search engine marketing and paid media campaign strategies.
Research and make recommendations based on media-related industry trends.
Identify and isolate key performance indicators for consideration in future initiatives or projects.
Develop metrics, use tools such as WebTrends and GoogleAnalytics, analyze results, and report on findings and interpretations."
o Excellent written, interpersonal, communication, and presentation skills o Ability to work proactively in a fast paced, open, entrepreneurial environment o Expert-level experience with data analysis, objective, data-based story-telling, and using data to get buy-in o Expert-level, hands-on experience with Adobe, including Adobe dashboard creation and distribution o Ability to utilize the data available to you, to build and automate SEO reporting o Ability to independently communicate projects and results to various stakeholders o Excellent project management skills, with a record of successful project delivery on time and following through to completion o Strong SEO understanding is preferred o Experience with Python and Google Data Studio is preferred o Experience using SEO platforms and tools like Google Console and SEM rush is a plus o Ability to create meaningful data visualizations is a plus