Freelance Integrated Marketing Manager

Union, NJ | Job #320616

Job Title: Freelance Integrated Marketing Manager
Location: Union, New Jersey
Type: Remote

We're seeking a Freelance Integrated Marketing Manager experienced in the retail registry business to join our client's team remotely until 9/30/2021. We're seeking a pro-active, resourceful, and results-oriented individual with at least five years of experience, enthusiasm, and focus within the retail / eCommerce marketing industries, ideally the maternity registry space. Ideal candidates are located in the Greater NYC metropolitan area and can work east coast hours.

Position Summary

The Freelance Integrated Marketing Manager will work closely with marketing and customer experience teams and consultancy agency partners on strategic development and implementation of the Email Trigger program for the brand's registry.

The ideal candidate is analytical and has experience growing brands and developing the customer journey at each step of the funnel, emphasizing the registry business.

RESPONSIBILITIES:

Develop a strong understanding of the brand and its registry business, utilizing consumer research studies and compiled data that unlock actionable insights about the registrant customer base; and provide strategic recommendations for the building and implementation of email trigger program that will help drive registry business and average registry value
Develop strong relationships with internal and external teams to drive collaboration on the Registry Trigger Email marketing program. Ensure cross-functional understanding of marketing goals and project objectives through effective, proactive communication. Update and collaborate with departmental and cross-functional senior management.
Partner with key stakeholders (Marketing, Creative, Customer Experience, Operations) from strategy, creative briefing to execution for email marketing campaigns
Work with the operation teams for execution of the email program and provide strategy on testing to inform effectiveness of all communication

REQUIREMENTS/QUALIFICATIONS:

Bachelor’s degree with Marketing focus, M.B.A. preferred
Minimum of five years’ Marketing/Advertising experience within a retail or agency setting
Prior registry experience a plus
Retail business acumen
Ability to translate key customer insights into compelling brand stories
Demonstrated ability to build strong partnerships and collaboration with Creative and Digital teams
Strong analytical skills including the ability to interpret sales and marketing data
Strong project management skills
Ability to work under tight deadlines, in a busy, fast-paced environment
Resourceful, proactive and highly motivated
Excellent judgment and decision-making skills; ability to work independently
Exceptional organizational skills and attention to detail
Demonstrated ability to drive results and improve return on marketing

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We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.