Job Title: Product Marketing Manager (Remote)
Location: Atlanta, Georgia
Type: Full-Time
Location: Atlanta, Georgia
Type: Full-Time
Fantastic opportunity for a Product Marketing Manager! Our client is seeking a Product Marketing Manager for a remote direct hire opportunity. For this role you will serve as a catalyst in driving organic growth within specific market segments of an industry niche, service area or geography. The Product Marketing Manager will individually cover two to three segments depending on the size and market opportunity of the segment. This person will lead an integrated marketing and business development delivery team to execute on digital marketing, events, thought leadership, public relations, and meeting generation programs. For this role, the Product Marketing Manager should have experience specific to 'service' or 'intangibles' rather than physical products. Candidates with solely physical product management experience need not apply.
Product Marketing Manager Responsibilities:
Product Marketing Manager Requirements:
JobID: 319828MV
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Product Marketing Manager Responsibilities:
- Creator of an integrated growth plan that includes development of sales messaging/value proposition, sales assets, center of influence (COI) network, digital marketing strategies, thought leadership content, lead generation campaigns, outbound call campaigns, and events, as well as KPIs to measure success
- Student of the segment - expert on the trends, market opportunities, customer needs, and competitive landscape within the segment
- Identifies and owns relationships with COIs that influence or can be referral sources
- Creator of relationships with trade associations that are critical to the promotion of the segment services
- Provides support on significant “big fish” new business opportunities – new business meeting preparation, presentation preparation and proposal assistance as needed
- Partners with segment leader to spearhead development of new services, solutions or offerings with industry team leader and other subject matter experts
- Analyzes and reports on sales pipeline, marketing analytics and other segment performance data
- Develops and oversees the implementation of segment-specific marketing and business development tactics, including:
- Digital marketing: PPC campaigns, web site content, social media and email marketing lead gen campaigns
- Events: webinars and in-person - planning, execution and follow-up
- Sales assets: collateral, presentations, videos, bios, core proposal assets (creation of and ensure currency)
- Thought leadership content: articles, blog posts, and videos
- Public relations: press releases, speaker placements, and pitching of articles to trade publications and national/regional media
- Outbound calling and meeting generation: target lists, call scripts, call campaign execution that result in new meetings for segment leadership
- Internal communications and training: client playbook & portal content, as well as coordinate internal training as needed with L&D
- Ensures all leads are properly coded to campaigns in CRM to effectively measure marketing ROI
- Participates with segment leader in assessing the marketing and sales performance of segment team members
- Collaborates with other market segment leaders to share best practices and elevate skill sets of segment leaders
- Minimum 5 years of professional experience
- Go getter attitude
- Self-motivated individual
- Self-starter, someone who does not need to be micromanaged
- Ability to meet high expectations
- Proficiency using a CRM software or marketing automation tool - ideally HubSpot but not a requirement
JobID: 319828MV
#LI-Cella
#LI-Remote
#LI-MV1
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