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Digital and Dynamic Content at Scale

At a time when everyone and everything competes online, brands can’t afford to lag behind the market. Delivering digital content at the speed, volume and level of precision that gains you an edge requires coordinated management of people, processes, technology and data. Cella’s Digital Content Operations Assessment provides the direction that leaders need to build, organize and optimize this critical marketing ecosystem. We’ll review and evaluate what’s current, steer you to forward-thinking solutions, and help you implement capabilities that optimize the development, production, and distribution of high-impact, online visual content.

Take the fast track to success with a Digital Content Operations Assessment.

Cella’s Digital Assessment Covers Both Teams and Technology

Teams

Teams reviewed as part of Cella’s assessment may include but not be limited to:

  • Analytics
  • Brand/Style Governance
  • CGI
  • Content Management
  • Copy & Editorial
  • Creative Ops
  • Creative Technology
  • Customer Experience
  • Data Management
  • Design
  • Digital Asset Management
  • Digital Marketing
  • Digital Platforms/UX
  • Internal Account Management
  • Marketing Ops
  • Martech
  • Media
  • Merchandising
  • Project Management
  • Sample/Merch Management
  • Shot List Management
  • Social Media
  • Studio Ops
  • Photography
  • Post-Production & VFX
  • Video
Need an unbiased perspective to help you make critical decisions? Our diverse experience helping small companies to Fortune 100s means you’ll get an honest viewpoint from an industry expert.
  • Gap analysis between findings and industry standards and best practices
  • Playbook of recommendations to:
    • Identification of efficiency gains in the content production process
    • Opportunities to increase the use and value of analytics in the creative process
    • Documentation of data flow map (including asset + metadata) from request to live in market
    • Identification and mapping of key opportunities for technology enabled processes and capabilities
    • KPIs, relevant metrics and reporting
    • Adjustments to organization and/or roles and responsibilities via an org chart and RACI
    • Identification of needed internal and external partnerships
Implementation Support
  • Process and Project Management Design and Implementation
  • Technology Strategy, Selection and Implementation
  • Transformation and Change Management Support
  • Recruiting & Staffing
  • Managed Services
Benefits of a Digital Content Operations Assessment

Drive Meaningful Results through Cella’s Proven Approach

  • GO TO MARKET WITH SPEED AND AGILITY

    React and pivot fast to market needs/changes, accelerate product-to-market, gain quick advantage in key segments.

  • OMNI-CHANNEL CONTENT AT SCALE

    Do more without adding more people, maximize tools and talent, and simplify workflows to create more meaningful content across channels.

  • OPTIMIZE DYNAMIC ASSETS

    Use the right platform to produce data-driven creative for personalized, high-performing content with thousands of versions.

  • REDUCE COST OF ASSET CREATION

    Apply technology instead of people to reduce production expenses, reuse creative assets and multiply team capacity.

  • STEWARD OF THE BRAND

    Gain visibility of global brand usage and campaign output, keeping your visual integrity intact.

  • GAIN A TECHNOLOGY ENABLED ADVANTAGE

    Benefit from a tech stack (PM, studio management, publishing, DAM, DCO, PIM, analytics, etc.) that enables a unified content development, production and distribution ecosystem.

Get On Board With Where Digital Is Going

Which digital services are trending among in-house agency teams? See the latest insight from our In-House Creative Industry Report.

Our Secret Sauce? The Cella Trifecta
  • PEOPLE
    We have the right people—the best and most passionate in the business.
  • EXPERTISE
    We understand our clients. We’re a team of experts, for experts
  • IMPACT
    We deliver results. We don’t just know how to do it, we do it for you.
Ready to take your organization to the next level? Get in touch with us to learn more about how Cella can help.