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Acquisition & Retention Marketing Associate

Union, NJ | Job #320689
Job Title: Acquisition & Retention Marketing Associate
Location: Union, New Jersey
Type: Remote
Our client is seeking an Acquisition & Retention Marketing Associate. The Acquisition & Retention Loyalty Associate will work closely with their Loyalty, Marketing, Technology, and operations team on strategic development and implementation of the customer lifecycle program for their new loyalty program.

The ideal candidate is analytical, results-oriented, and has experience working on loyalty programs, and executes the customer life cycle journey at each step of the funnel.


Acquisition and Retention Marketing Associate
Responsibilities:

•Develop a strong understanding of the brand and the loyalty business
•Execute strategic recommendations for building customer communication across all marketing channels and driving new subscribers 
•Partner with key stakeholders (Marketing, Creative, Customer Experience, Operations) from strategy and creative briefing for the loyalty program
•Develop and execute the acquisition and retention automated lifecycle journey across all channels in a way that creates a seamless omni-channel journey for our loyalty members 
•Work with the teams across all channels to execute strategy on testing to inform effectiveness of all communication 
•Develop campaign briefs based on customer lifecycle journey
•Execute strategy on testing to inform effectiveness of all communication 


Acquisition and Retention Marketing Associate Qualifications:

•Bachelor’s degree with Marketing focus, M.B.A. preferred
•Minimum of four years’ Marketing experience within a retail or agency setting 
•Prior loyalty experience 
•Retail business acumen 
•Prior journey mapping, rewards, email, SMS and digital experience 
•Demonstrated ability to build strong partnerships and collaboration with Creative and Digital teams
•Strong analytical skills 
•Strong project management skills
•Ability to work under tight deadlines, in a busy, fast-paced environment
•Resourceful, proactive, and highly motivated
•Excellent judgment and decision-making skills; ability to work independently
•Exceptional organizational skills and attention to detail
•Demonstrated ability to drive results and improve return on marketing


Job ID: 320689RC
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Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.