Marketing Content Writer

Fantastic direct hire opportunity for a Marketing Content Writer! Our client is looking for a talented Marketing Content Writer to join their growing Marketing department in Falls Church, VA.

Marketing Content Writer Responsibilities:

• Develop and implement a communication strategy that includes media outreach and social media content creation (including video strategy, email marketing and thought-leadership materials)
• Write, edit and proofread organization’s communication content with a solid understanding of ‘company’s voice’ and maintain brand voice across all materials
• Develop engaging copy, storylines and themes for messaging
• Ensures corporate correspondence / communication meets brand guidelines, reads well and is error free
• Content editor for company’s eNewsletter
• Responsible for planning, implementing and monitoring company’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales
• Manage and maintain social media accounts; responds to all activity and effectively engage with company’s membership; expanding our reach
• Purchase social media advertising
• Monitor SEO and user engagement and suggest content optimization
• Write and distribute press releases via newswire services
• Monitors our competition weekly and provides progress-updates 
• Generate creative ideas for company’s blog; write and post articles weekly
• Maintain website content for accuracy and relevance
• Manage and circulate monthly email marketing programs generating creative ideas and relevant content; knowledge in HTML
• Work with the company’s graphic designer to coordinate and fulfill creative development and execution of custom content; Build strong working relationships with our creative partners
• Assist in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategiesManage lead generation using Customer Relationship Management (CRM) system; Optimize content for lead generation and search engines
• Assist marketing team with day-to-day tasks and coordinating projects; other duties as assigned

• Outstanding writing and editing skills
• Ability to write technical information in a friendly, easy to understand manner
• Excellent researcher and time management skills
• Team player
• Active and open-minded learner

Marketing Content Writer Requirements:

• Bachelor’s degree in marketing, communications or sales
• Minimum 3-5 years of related content creation and marketing experience (e.g. publishing, editorial, journalism, content marketing and copywriting)
• Competence in Microsoft Office -- Microsoft Word, Excel and PowerPoint
• Experience in Constant Contact, Mailchimp, Click Dimensions or other email marketing platform

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