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Demand Generation Specialist

Atlanta, GA | Job #320087
Job Title: Demand Generation Specialist
Location: Atlanta, Georgia
Type: Freelance / Contract

Amazing contract opportunity for a Demand Generation Specialist. We are seeking a Demand Generation Specialist, that will fuel and accelerate the growth of our client's marketing team. This role is a maternity coverage and has the potential to extend on a part time basis or full time based on the companies needs.  


Responsibility: 
  • Manage growth and optimization of online marketing programs to meet revenue goals.
  • Generate new leads by leveraging a variety of online marketing channels and strategies, including email, paid advertising, landing pages, content marketing, and more, with support from the marketing team.
  • Maintain nurture campaigns through marketing automation (Hubspot) and retargeting to convert leads to prospects for inside sales team.
  • Establish KPIs, track performance/success, measure, analyze and adjust campaigns based on performance.
  • Prepare marketing reports and post-program analysis summarizing campaign results.
  • Evaluate our website and strategically build qualified traffic.
  • Working with our content team to develop content that converts.
Requirements / Skills:  
  • Bachelor's degree
  • 3-5 years B2B marketing and demand generation experience; focused on inbound, digital, social media and email marketing
  • Certification in HubSpot Marketing Software, Google Analytics or Google Adwords is a plus
Proven ability to own and optimize digital marketing campaigns. 

JobID: 320087LW
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.