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Digital Marketing Advisor (Remote)

Hazleton, PA | Job #319777
Job Title: Digital Marketing Advisor (Remote)
Location: Hazleton, Pennsylvania
Type: Remote
Our client is looking for Digital Marketing Advisor. This is a6 month contract with opportunity to extend. Can sit completely remote but must sit in EST or CST.

Digital Marketing Advisor Responsibility:
  • The Digital Marketing Advisor will ensure successful use and optimization of PathFactory
  • This role will also provide support with the development and execution of Omni channel digital marketing campaigns, driving process efficiencies while understanding the broader context of campaigns, including planning, execution and measurement processes to support the B2B marketing plan
  • Manage content platform for marketing campaigns - Become a trusted subject matter expert on how to use and manage PathFactory’s platform, and analyze results
  • Provide support to digital marketing activities that optimize the online user experience, increase marketing effectiveness
  • Provide support in campaign development and execution of Omni channel digital marketing campaigns including email, social & display advertising working with internal marketing COE teams and stakeholders
  • Partner with marketing analytics to measure campaign performance and with marketing leaders to course-correct as campaign execution unfolds
  • Provide recommendations for improving campaigns – Ability to identify and document processes in order to streamline business efficiency
  • Able to effectively manage projects from start to finish including identifying risks, tracking deliverables, and communicating with stakeholders
  • Lead the process to automate and route incoming leads to appropriate sales teams using CRM and Marketing Automation teams and tools
Digital Marketing Advisor Requirements / Skills:
  • Bachelor’s degree in marketing or business, MBA preferred
  • 2 years’ experience in CRM, marketing / sales operations or systems
  • Proven working experience in digital marketing
  • Strong grasp of current marketing technology & tools
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Content Management - Path Factory preferred
  • Marketing Automation - Eloqua preferred
Job ID:319777
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.