Digital Marketing Analyst

Washington, DC | Job #325370

Job Title: Digital Marketing Analyst
Location: Washington, District of Columbia
Type: Freelance / Contract

Awesome opportunity for a Digital Marketing Analyst! Take a peek at this fully remote (in the USA) Digital Marketing Analyst position. For this 6-12 month temporary hire position, you will help consult on automation concepts and best practices to support the various lines of business and sales teams. The DMA will also assist with day to day execution of email campaigns, often with relatively short timelines.

This team runs reports after each campaign and this person will be responsible for consolidating the data by audience and putting the data into PowerBI dashboards. This is currently a manual process. If the DMA identifies areas that can be automated, they will be encouraged to do so.

Digital Marketing Analyst Responsibilities:

Provide deep analysis of data to understand root cause on funnel analysis
Create standardized and scalable processes for test hypotheses, test plans, and success metrics
Utilize tools and technology to analyze test results and develop insights and recommendations
Consolidate learnings to provide holistic analysis / results
Monitor system and contact data to ensure data hygiene
Design email layouts that lead to higher levels of engagement and increased click-through rates
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Research up to date and emerging technologies and developments in the design field and implement them when appropriate.
Make adjustments to correct email errors during testing to ensure best customer experience. Uses tools to ensure consistency across all email platforms.
Utilize Marketo and Salesforce to run campaign performance reports in a timely manner and maintains a performance database weekly
Implement email campaigns using Marketo (or comparable product) including HTML code, copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment
Assist in development of responsive email templates and landing pages in keeping with brand guidelines

Digital Marketing Analyst Requirements:

3 - 5 years of data analysis background
Bachelor's degree in a related field
Experience utilizing Marketo for email marketing automation
Marketing experience preferred
Basic knowledge of HTML/CSS coding

JobID: 325370CW
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Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

ABOUT CELLA

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.