Location: Irvine, California
Job Type: Permanent
Compensation Range: $75,000 - 100,000 per year
A fast-growing consumer brand in the lifestyle and residential space is seeking a Digital Marketing & Brand Strategy Specialist to support nationwide digital marketing programs and local market initiatives. This role is ideal for a self-starter who thrives in a fast-paced, collaborative setting and has a knack for digital campaign execution, content optimization, and cross-functional teamwork.
This is an exciting position within a forward-thinking organization known for innovative customer experiences and strong design principles.
Responsibilities:
Campaign Execution & Platform Management
- Implement and manage performance-focused digital campaigns across email, paid search, social media, and display networks.
- Coordinate with regional marketing teams and external partners to execute localized digital initiatives.
- Own the technical setup, scheduling, and optimization of campaigns to support lead acquisition and engagement.
Technical & Analytical Execution
- Use marketing automation tools, CMS platforms, and analytics dashboards to track, refine, and report campaign performance.
- Troubleshoot platform issues including feed errors, broken links, and formatting problems.
- Ensure all digital touchpoints align with brand, compliance, accessibility, and UX standards.
Content Creation & Asset Management
- Develop and repurpose digital content including email templates, video clips, banner ads, and basic graphic design materials.
- Support in editing photos, graphics, and video content for use across digital platforms.
- Maintain and organize a central library of marketing assets for use across multiple teams and departments.
Internal Communication & Stakeholder Support
- Act as a central connector between regional teams, the core marketing function, and external vendors to ensure cohesive execution.
- Provide onboarding, process documentation, and occasional training on digital tools and workflows.
- Coordinate messaging timelines and campaign milestones across teams.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 3 years of hands-on digital marketing experience.
- Experience with:
- Marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
- Email campaign builders (e.g., Mailchimp, Constant Contact)
- Web content platforms (e.g., WordPress, Contentful)
- Analytics and SEO tools (e.g., Google Analytics, SEMrush, UTM tracking)
- Competence in basic visual design tools like Adobe Photoshop, Illustrator, and Canva.
- Knowledge of UX principles, funnel optimization, and digital lead generation strategies.
- Strong written and verbal communication skills with the ability to manage multiple projects.
Preferred:
- Previous experience in consumer-facing industries such as real estate, retail, or lifestyle brands.
- Familiarity with CRM systems and lead tracking protocols.
- Proven ability to support distributed teams and drive digital alignment across regions.
Skills:
Core Digital Marketing Skills
- Campaign management (email, social, display, video, PPC).
- Marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
- Email marketing tools (e.g., Mailchimp, Constant Contact).
- Website content management (e.g., WordPress, Contentful).
- Web analytics (e.g., Google Analytics, UTM tracking).
- SEO/SEM strategies and best practices.
- Digital lead generation and funnel optimization.
- A/B testing and conversion rate optimization.
Creative & Technical Skills
- Graphic design (e.g., Adobe Photoshop, Illustrator, Canva).
- Short-form video editing (e.g., Adobe Premiere Pro, iMovie).
- Basic HTML/CSS understanding (for troubleshooting or email formatting).
- UX/UI fundamentals.
- Troubleshooting website errors and XML feeds.
- Asset management and media library organization.
Communication & Collaboration
- Cross-functional team collaboration.
- Stakeholder communication and reporting.
- Vendor and agency coordination.
- Onboarding and training for tools/platforms.
- Project management and deadline tracking.
Organizational & Strategic Skills
- Content planning and messaging alignment.
- Brand consistency enforcement.
- Performance analysis and strategic adjustments.
- Multi-project prioritization and time management.
- Attention to detail and quality control.
Job ID: 1089186
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
