Digital Marketing Coordinator

Ad Title: Digital Marketing Coordinator
Location: Audubon, PA 
Type: Full-time, Perm

Are you a Digital Marketer with 2+ years of experience? Looking for a full-time opportunity? This role could be perfect for you! 

Digital Marketing Coordinator Responsibilities: 

• Coordinate closely with Senior Digital Marketing Strategist to serve as digital marketing subject matter expert for internal groups including Regional Marketing Managers and franchisees 
• Support Senior Digital Marketing Strategist in preparing for marketing cooperative meetings with digital campaign recommendations and performance analysis with expectation of attending and eventually leading co-op presentations in person, by video conference, or via phone call 
• Ensure digital strategy (including but not limited to SEO, PPC, social media, programmatic advertising, digital video) is aligned with multiple digital marketing vendors 
• Experience with Facebook Ads, YouTube Ads and Programmatic ads (buying and reporting) 
• Coordinate and lead content and related materials for monthly webinars to franchise system on adoption and importance of digital marketing programs and campaigns 
• Assist with compiling and automating digital marketing reporting across channels 
• Assist with the management of NAP (name, address and phone) consistency for independently owned and operated franchises across all channels using Yext platform 
• Work with agency vendors to draft copy decks and finalize blog articles, social content, and SEO content as part of our overall residential and commercial content marketing strategy 
• Assist in developing content and digital marketing campaigns for the franchise recruiting team 
• Generate tracking URLs for campaign analytics reporting
• Create and maintain traffic log for digital creative assets and ad trafficking 
• Assist in supporting agency to create content and effectively manage corporate Facebook, Twitter, Instagram, Pinterest, and LinkedIn social media accounts 
• Take photos of local company events and training sessions in our headquarters and manage postings on our internal Facebook page 
• Create and setup new Facebook and Google My Business Pages for new franchisees entering our system 
• Other marketing team duties as assigned 

Digital Marketing Coordinator Requirements: 

• 2+ years related work experience, preferably in a digital marketing department or account executive at a digital marketing agency 
• Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience 
• Deep knowledge of SEO/PPC and experience with paid advertising including buying and reporting on Facebook, YouTube, Programmatic and other digital awareness campaigns 
• Strong knowledge of Google Analytics and tracking platforms preferred; additional analytics data visualization experience with tools such as Data Studio, Tableau a plus 
• Understanding of organic digital marketing including online directories and social media content strategies 
• Strong project-management skills 
• Proficiency with all standard office productivity tools 
• Excellent interpersonal communication and client relation skills 
• Excellent time and priority management

Job ID: 317893RC