Digital Marketing Coordinator

Norristown, PA, | Job #317893
Job Title: Digital Marketing Coordinator
Location: Norristown, PA,
Type: Full-Time

Ad Title: Digital Marketing Coordinator
Location: Audubon, PA 
Type: Full-time, Perm

Are you a Digital Marketer with 2+ years of experience? Looking for a full-time opportunity? This role could be perfect for you! 

Digital Marketing Coordinator Responsibilities: 

  • Coordinate closely with Senior Digital Marketing Strategist to serve as digital marketing subject matter expert for internal groups including Regional Marketing Managers and franchisees 
  • Support Senior Digital Marketing Strategist in preparing for marketing cooperative meetings with digital campaign recommendations and performance analysis with expectation of attending and eventually leading co-op presentations in person, by video conference, or via phone call 
  • Ensure digital strategy (including but not limited to SEO, PPC, social media, programmatic advertising, digital video) is aligned with multiple digital marketing vendors 
  • Experience with Facebook Ads, YouTube Ads and Programmatic ads (buying and reporting) 
  • Coordinate and lead content and related materials for monthly webinars to franchise system on adoption and importance of digital marketing programs and campaigns 
  • Assist with compiling and automating digital marketing reporting across channels 
  • Assist with the management of NAP (name, address and phone) consistency for independently owned and operated franchises across all channels using Yext platform 
  • Work with agency vendors to draft copy decks and finalize blog articles, social content, and SEO content as part of our overall residential and commercial content marketing strategy 
  • Assist in developing content and digital marketing campaigns for the franchise recruiting team 
  • Generate tracking URLs for campaign analytics reporting
  • Create and maintain traffic log for digital creative assets and ad trafficking 
  • Assist in supporting agency to create content and effectively manage corporate Facebook, Twitter, Instagram, Pinterest, and LinkedIn social media accounts 
  • Take photos of local company events and training sessions in our headquarters and manage postings on our internal Facebook page 
  • Create and setup new Facebook and Google My Business Pages for new franchisees entering our system 
  • Other marketing team duties as assigned 


Digital Marketing Coordinator Requirements: 

 

  • 2+ years related work experience, preferably in a digital marketing department or account executive at a digital marketing agency 
  • Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience 
  • Deep knowledge of SEO/PPC and experience with paid advertising including buying and reporting on Facebook, YouTube, Programmatic and other digital awareness campaigns 
  • Strong knowledge of Google Analytics and tracking platforms preferred; additional analytics data visualization experience with tools such as Data Studio, Tableau a plus 
  • Understanding of organic digital marketing including online directories and social media content strategies 
  • Strong project-management skills 
  • Proficiency with all standard office productivity tools 
  • Excellent interpersonal communication and client relation skills 
  • Excellent time and priority management


Job ID: 317893RC

 

ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.