Location: Saint Petersburg, Florida
Job Type: Contract
Compensation Range: $53 - 63 per hour
Cella is looking for a talented Digital Marketing Manager for our nationally recognized client in the beauty space!
In this role you will support our client in developing and executing all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs. With a focus on customer lifecycle, this position works directly with internal cross-functional team members, brand partners and external agencies in the development and implementation of CRM plans that build and support an omni-channel view of the customer. The ideal candidate has the ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.
This is a hybrid role (3 days in the office/2 days work from home) in which candidates must be local to the Tampa/St Petersburg, Florida area.
Responsibilities:
- CRM campaign development and execution (preferably through salesforce).
- Plan and execute targeted, journey-based marketing campaigns to drive sales and conversion.
- Help to manage comprehensive CRM campaign calendar.
- Work with brands to brainstorm, plan, and execute strategic CRM programs.
- Work with CRM agency in setting up campaigns and delivering assets.
- Work with Category Management, Sales Development, Inventory planning and pricing teams to ensure offers are funded, coupon codes are activated and sufficient inventory is available prior to deploying the marketing campaign.
- Ensure all relevant parties are notified prior to campaign deployment as aligned to.
- Execute and manage brand contracts and quarterly billing.
- Review and analyze campaign analysis from data supplied by CRM agency and internal database.
- Deliver and present ad hoc analysis requests both internally and to brand partners.
- Monitor campaign results.
- Monitor competitors and other retailers to stay up-to-date on best practices.
- Maintain database quality and implement database updates/upgrades.
- Brainstorm and implement new acquisition tactics to continue to grow active and engaged customer base.
- Support the integration of journeys thru app and text messaging programs into CRM database.
Qualifications:
- Experience level: Experienced
- 1 - 3 years of marketing / digital marketing experience. Brand management and exposure to CRM preferred.
- Excellent written and verbal communication skills required.
- Demonstrated project management skills.
- Strong analytical marketing orientation. Understanding of financial assessment and ROI analysis.
- Team player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.
- Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactful.
- Skills:
- Digital Marketing
JOBID: 1004614
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected]
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.
