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Digital Marketing Stragegist

Merrifield, VA | Job #322425
Job Title: Digital Marketing Stragegist
Location: Merrifield, Virginia
Type: Freelance / Contract
We are looking for a talented Digital Marketing Strategist to work with a top client of ours in Vienna, VA, on a contract basis. The Digital Marketing Strategist will: Ensure the maximization of digital channels to achieve product goals and objectives. This role will focus on email marketing strategy and assist in daily productions, scheduling, delivery, and reporting of email campaigns.

(Marketing (Digital Marketing/Email Strategist) Responsibilities: 
  • Leading end-to-end email effort for assigned business units
  • Ensuring timely activation of promotional email content
  • Identifying email best practices, design and testing recommendations
  • Executing email campaign strategy
  • Defining and implementing email process improvements
  • Drives development, implementation and reporting of email campaign performance and overall effectiveness
Day to day tasks will include:
  • Importing lists, scheduling and assisting in QA process for email deployments
  • Processing opt-outs
  • Pulling data for reporting, analysis and recommendations based on prior results
  • Updating seed lists
  • Updating content data extensions in Salesforce Marketing Cloud
  • Completing email activation tickets in Jira – tickets include E2E (end-to-end) testing and quality assurance checks

(Marketing (Digital Marketing/Email Strategist) Requirements: 
  • Self-starter with leadership experience on integrated cross-functional projects.
  • Marketing agency experience and proven ability to juggle multiple priorities, business goals, and projects at once. Candidate will thrive in fast paced environment.
  • Strong knowledge of email marketing, ESPs, email compliance, spam regulation and best practices for email design and deliverability.
  • Major contributor to email strategy with minor contributions to web, mobile, social media, and search.
JobID: 322425MG

Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.