Job Title: Director, Marketing Insights & Analytics
Location: Chicago, Illinois
Type: Full-Time
Location: Chicago, Illinois
Type: Full-Time
Are you a familiar with Modern Marketing Methodologies? You may be perfect for this position. We are searching for a Director, Marketing Insights & Analytics for a direct hire/ full-time position currently located in Chicago, IL.
Director, Marketing Insights & Analytics Responsibilities:
Director, Marketing Insights & Analytics Requirements:
#LI-Cella
#LI-LM1
Director, Marketing Insights & Analytics Responsibilities:
- Responsible for ensuring that the Analytics and Market Intelligence teams are proactively developing integrated insights to cross functional partners – bringing together insights from the analytics team members.
- Establish yourself as a strategic partner to Marketing Senior Leadership team, Brand Management leaders, and peers across the organization.
- Create an integrated approach to insight generation across secondary analytics and market intelligence to enable development of brand strategies, performance management, and opportunities assessment
- Identify evidence-based Marketing principles that maximize effectiveness and return on investment
- Improve Marketing effectiveness and capabilities to uncover new capabilities aligned with our client’s goals
- Lead integration of consumer and marketplace trends; ensure relevant trends are acted upon in Marketing strategies and branded executions
Director, Marketing Insights & Analytics Requirements:
- Bachelor’s degree in business, mathematics, or the sciences preferred. MBA highly preferred.
- Experience leading teams and developing people required.
- 10+ years experience translating data and insights into applicable recommendations resulting in tangible results.
- Consumer Packaged Goods experience required.
- Knowledge of multiple consumer data and learning tools.
- Experience employing advanced analytical techniques to determine performance, resolve problems and identify opportunities.
- Track record of being a collaborative team player and adaptive to meeting the needs of a growing business.
- Extensive experience with a range of consumer data and research methodologies, continuous improvement in techniques and cost, and finds new tools to increase effectiveness.
#LI-Cella
#LI-LM1
SHARE:
