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Email Marketing Manager

Exton, PA | Job #319593
Job Title: Email Marketing Manager
Location: Exton, Pennsylvania
Type: Full-Time

Fantastic opportunity for an Email Marketing Manager for a financial services client based in Exton, PA.  This position reports to the Vice President of Marketing Demand Generation and Operations.  The Email Marketing Manager is the primary owner of the company's email program and is responsible for strategy, execution, optimization, and reporting.  The successful candidate will be able to work at both strategic and tactical levels working to bring campaigns to life to drive desirable customer experience and business outcomes. 


Email Marketing Manager Responsibilities:
  • Drive email channel performance through effective strategy, content, segmentation, and personalization to achieve business objectives (sales, customer experience outcomes, etc.)
  • Own emails end to end – Work with the marketing team, including graphic designers and copywriters, this position manages the day to day activities in the department from the initiation of a project through to completion
  • Manage and update the email marketing calendar to ensure that all plans are in conjunction with marketing efforts and deadlines
  • Manage Citadel’s email database, including segmentation, standardization, cleansing and maintenance
  • Create and manage automated processes in marketing automation platform
  • Coordinate and manage internal business reviews/approvals process and ensure all edits are communicated clearly to the email product team
  • Work directly with internal Compliance to get legal approval for email copy
  • Work closely with email production teams to convey mailing instructions, template, segmentation, suppression, tracking tags, QA timelines, etc.
  • Thoroughly QA all email campaigns and clearly document edits
  • Submit email creative and copy requests to external email service provider and follow through to completion
  • Implement and optimize email campaigns by working closely with design, marketing and/or product teams
  • Track, analyze and report results of email campaigns with business stakeholders
  • Present learning from A/B testing and make recommendations for improvements/next steps
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance
  • Assist in the development and management of effective segmentation strategies, campaigns, and test methodologies for email campaigns
  • Keep abreast of the industry best practices and provide recommendations for internal strategies
  • Responsible for tracking project workflow and ensuring all project delivery dates are met for both internal and external clients

Email Marketing Manager Requirements: 
  • Bachelors degree in marketing, communications, business or other related field preferred
  • Minimum 3-5 years email marketing experience in financial services
  • Attention to detail and excellent project management, time management, and problem-solving skills
  • Highly organized with excellent communication and presentation skills. Excellent understanding of email campaign performance metrics
  • Strong understanding of email and marketing automation platforms, email service providers and deliverability
  • Knowledge of basic HTML preferred and familiarity with web content management systems (Sitecore preferred)
  • A demonstrated ability developing and executing email marketing and communications strategies and tactics including onboarding, lifecycle marketing, trigger, and re-engagement
  • Requires an in-depth knowledge of direct response programs specifically in the financial services industry. Expertise in email is a must
  • Must possess very strong interpersonal and communications skills.  Willingness to participate as a team player and leader, at various organizational levels.  Ability to develop and sell new ideas convincingly. The ability to manage multiple projects and meet tight deadlines, as well as strong organizational skills. Ability to represent Citadel as a professional, demonstrate adaptability when interacting with internal clients, maintain confidentiality, promote integrity, and support the corporate mission

Job ID: 319593SS
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.