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Marketing Analyst

Vienna, VA, | Job #318014
Job Title: Marketing Analyst
Location: Vienna, VA,
Type: Freelance / Contract

We are looking for a talented Marketing Analyst for a temporary hire opportunity in Vienna, VA. Our client, a leading financial/banking institution, is looking for a Marketing Analytics professional with a proven record in insights, analytics and strategy in the digital channel space: email, web, social. The ideal candidate should have a holistic understanding of cross-channel performance in omni-channel marketing campaigns. Candidate should have experience in quantitative, analytical and problem-solving skills with the ability to communicate.

 

Marketing Analyst Responsibilities:

Marketing Technology Integration Specialist is a passionate technologist, communicator and Marketing system subject matter expert. This individual should have general expertise with wide variety of marketing software/solutions in any of the following: Marketing automation and analytics tools, Data Management Platform, Tag Management system, Adobe Experience Cloud (Analytics & Target), Google Analytics 360, Facebook APIs and Server-to-Server integration, Personalization, A/B testing, etc. This role includes understanding First-Party Digital Data Collection and Third-Party Media Partner Integrations, Marketing / Advertising technology related platforms, their capabilities and cross-platform integrations and providing project management oversight, requirement gathering, architectural insights and execution efficiency expertise at the enterprise level. 

 

Marketing Analyst Requirements: 

  • Minimum 5-7 years professional experience in Digital Data Collection and Onboarding Technologies,
  • Tag Management, Data Governance, Implementing Demand Generation Optimization KPIs, Website Page performance optimization and understanding of Marketing infrastructure.
  • 4+ years' experience in providing requirements to high-performance technical team comprising marketing data architects and engineers.
  • 3+ years' experience in Reporting, Analysis and BI tools and writing complex SQL queries.

 

JobID: 318208LW

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We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.