Location: Vienna, VA,
Type: Freelance / Contract
We are looking for a talented Marketing Analyst for a temporary hire opportunity in Vienna, VA. Our client, a leading financial/banking institution, is looking for a Marketing Analytics professional with a proven record in insights, analytics and strategy in the digital channel space: email, web, social. The ideal candidate should have a holistic understanding of cross-channel performance in omni-channel marketing campaigns. Candidate should have experience in quantitative, analytical and problem-solving skills with the ability to communicate.
Marketing Analyst Responsibilities:
Marketing Technology Integration Specialist is a passionate technologist, communicator and Marketing system subject matter expert. This individual should have general expertise with wide variety of marketing software/solutions in any of the following: Marketing automation and analytics tools, Data Management Platform, Tag Management system, Adobe Experience Cloud (Analytics & Target), Google Analytics 360, Facebook APIs and Server-to-Server integration, Personalization, A/B testing, etc. This role includes understanding First-Party Digital Data Collection and Third-Party Media Partner Integrations, Marketing / Advertising technology related platforms, their capabilities and cross-platform integrations and providing project management oversight, requirement gathering, architectural insights and execution efficiency expertise at the enterprise level.
Marketing Analyst Requirements:
- Minimum 5-7 years professional experience in Digital Data Collection and Onboarding Technologies,
- Tag Management, Data Governance, Implementing Demand Generation Optimization KPIs, Website Page performance optimization and understanding of Marketing infrastructure.
- 4+ years' experience in providing requirements to high-performance technical team comprising marketing data architects and engineers.
- 3+ years' experience in Reporting, Analysis and BI tools and writing complex SQL queries.