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Marketing Communications Planner

Houston, TX | Job #320695
Job Title: Marketing Communications Planner
Location: Houston, Texas
Type: Freelance / Contract
Cella has an exciting opportunity for a Marketing Communications Planner to join an in-house creative agency at a major oil and gas company. We are looking for a savvy, client-friendly Marcom Planner to work in a highly visible and collaborative role with client partners, project teams, and creative staff to ensure communications strategies, creative briefs, and campaign ideas are effectively tailored to the right audience.

This role will be an ongoing opportunity that will start remotely but requires someone to be onsite in Houston, TX, when it is safe to do so.
 
Marketing Communications Planner Responsibilities:
  • Partner with account team and clients to develop an understanding of their business plan/goals and provide strategic counsel to translate goals into effective marketing strategies
  • Develop/define the marketing communication strategy inclusive of messaging, channel plan, user journey and measures of success
  • Analyze and synthesize all available data to:
    • Identify target audience and cultivate actionable insights
    • Inform communication objectives and positioning
    • Identify appropriate channels across a variety of internal and/or external touch points
    • Develop research questionnaires, moderate and/or conduct research, as needed
  • Collaborate in the development of creative briefs to inspire creative concepts
  • Provide constructive feedback to align creative concepts with the brand and brief
  • Work with Strategy team to model account planning best practices and refine ways of working
Marketing Communications Planner Requirements:
  • 7 + years as Planner, Marketing Manager or Account Director developing, developing and executing marcom strategies
  • Bachelor’s degree required, preferably in marketing, communications or advertising
  • Strong account planning experience in a creative advertising agency environment
  • Oil and gas and in-house corporate experience preferred
JOBID: 320695MN
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.