Job Opportunities

Marketing Communications Specialist

Merrifield, VA | Job #322256
Job Title: Marketing Communications Specialist
Location: Merrifield, Virginia
Type: Freelance / Contract

Fantastic opportunity for a Marketing Communications Specialist! This is a long term contract opportunity; remote applicants welcome but only within the Merrifield, VA area. 

To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support the brand. Contribute to marketing plans, campaigns, and strategies, championing them throughout marketing and with external partners; assist team with implementation. Perform creative copy/editing and messaging for various promotion mediums following established brand guidelines with moderate supervision. Applies basic knowledge of copy/editing methodologies and practices to create marketing communications materials across all channels.


Marketing Communications Specialist Responsibilities:

  • Create conceptual approaches and copy solutions to promote products and services to increase member engagement, branding recognition and market penetration goals 
  • Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media 
  • Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image 
  • Provide creative solutions for marketing campaigns, product launches and other initiatives
  • Acquire and maintain a thorough understanding of the product owner’s products, goals and business objectives
  • Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications
  • Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed 
  • Make presentations to stakeholders and management on marketing campaign initiatives, outlining objectives, action plans, and results
  • Provide input and/or make recommendations for Corporate Marketing Plan modifications due to market environment changes or requirements
  • Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content
  • Contribute to the development of web content marketing strategy to include links within web sites, emails and other digital channels
  • Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and standards
  • Ensure communications content allows for latest SEM (Search Engine Marketing) and SEO (Search Engine Optimization) capabilities to support market penetration and align with marketing strategic initiatives
  • Implement industry best practices for readability, compliance with ADA standards and success metrics

Marketing Communication Specialist Qualifications:


  • Bachelor’s degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience
  • Familiarity with marketing, advertising, direct response, and corporate communications principles
  • Exposure to copywriting, communications, editing, and proofreading
  • Familiarity with marketing, advertising, direct response and corporate communications principles and communications production processes
  • Exposure to creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision
  • Effective research, analytical, and concept organization skills
  • Ability to articulate findings in oral/written presentations of creative work to various audiences
  • Exposure to managing/leading multiple projects, resolving conflicting requests, meeting changing requirements/priorities and accomplish marketing goals
  • Effective organizational, time management and problem solving skills
  • Ability to work independently and as a member of a team in order to achieve project goals
  • Effective relationship management skills to gain confidence/cooperation of various levels of staff/management, vendors and clients and obtain consensus
  • Exposure to word processing and editorial applications software


Desired:
  • Familiarity with marketing communication production processes
  • Familiarity with financial services industry and products
  • Exposure to a demanding creative environment similar to an advertising agency

JobID:322256
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We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.