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Media Buyer

Washington, DC, | Job #318213
Job Title: Media Buyer
Location: Washington, DC,
Type: Full-Time
We are seeking a Media Buyer to join a marketing department with an incredible non-profit organization in Washington, D.C. 

Media Buyer Responsibilities: 

  • Set up, manage, and execute Search and YouTube TrueView campaigns
  • Leverage data to build behavioral audiences for targeting, as well as develop and implement contextual, look-alikes, and other affinity groups for targeting
  • Create and implement digital strategies using organic search engine optimization for websites
  • Develop and manage remarketing and retargeting campaigns where applicable
  • Perform keyword, industry, and competitor research using Moz, SEMRush, and other popular online marketing tools
  • Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates
  • Write quality, SEO-friendly ad copy, titles and descriptions for YouTube video, contextual ads and others to maximize CTR, CVR, and CPCV
  • Work with the internal media team to accurately track billing and reconciliation of impressions served to actualized invoices
  • Build quality back-links for our clients’ websites to improve their search engine ranking
Media Buyer Requirements / Skills: 
  • Minimum of 3-5 years of experience in CPC/Google-based ad buying
  • Superior knowledge planning and buying search advertising and YouTube TrueView in Google AdWords
  • Deep knowledge of leveraging YouTube tactics such as In-stream, Discovery (in-display) and Discovery (in-search) to achieve truth’s KPIs and objectives in video and contextual search
  • Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
  • Ability to find and enter negative keywords into campaigns as needed
  • Implement successful bidding strategies and effective keyword management
  • Solid working knowledge of organic search engine optimization techniques to supplement paid efforts
  • Create and optimize Landing Pages to increase Quality Score
  • Devise and implement effective A/B tests to optimize conversion rates
  • Create effective remarketing campaigns for clients across a wide array of business verticals
  • Comprehend entire conversion funnel attached to the advertisements created
Job ID: 318213KK
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.