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Product Marketing Strategist

Merrifield, VA | Job #322327
Job Title: Product Marketing Strategist
Location: Merrifield, Virginia
Type: Freelance / Contract
Your NEW Product Marketing Strategist opportunity is here! We are looking for an exceptional marketing professional with brand strategy and integrated marketing campaign experience for this long term, ongoing contract opportunity in Vienna, VA. If you are a motivated, strategic individual seeking a long term fit with an established brand, this is the role for you!

Product Marketing Strategist Responsibilities:
  • Lead the development of integrated strategies for marketing campaigns, oversee planning, creative briefings, presentations, brainstorm sessions, and, with internal teams, present post campaign results and recommendations 
  • Work with brand and product owners to develop and oversee the execution of marketing strategies and advertising campaigns across paid and owned media 
  • Collaborate with Project Managers to facilitate brand and product-level marketing initiatives through project lifecycle 
  • Provide “big picture” level understanding 
  • Collaborate with business unit leaders to determine goals and product line enhancements for the development of the marketing plan and opportunities 
  • Leverage internal and external expertise and capabilities to provide additional insights in the creation and refinement of campaign strategies 
  • Maintain a thorough knowledge of our client’s brand, products and services, and trends within the marketing, industry, competitive, and other to provide thought leadership and recommendations to assigned business unit
  • Provide guidance and brand and product owner feedback to the creative team regarding creative strategy, campaign objectives, appropriate tone of voice and brand positioning
  • Work with operations team to ensure that all initiatives remain on schedule and on budget and update Business Unit and key stakeholders as applicable on any changes 
  • Lead project communications to keep all parties informed of any changes in strategy, approach or timing, to include, marketing leadership, business unit, and internal teams 
  • Manage key corporate stakeholders, including business Unit expectations through education on marketing, process, media constraints and opportunities
  • Serve as cross-functional campaign liaison with corporate stakeholders, such as such as the Marketing leadership, Compliance, Business Units and Security to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements
Product Marketing Strategist Requirements:
  • Minimum 4 years of relevant marketing experience 
  • Bachelor’s degree
  • Ideally seeking candidates with financial industry experience - bonus, not required 
  • Collaborative, team-oriented individual 
  • MUST be able to share quantifiable or qualitative samples that show impact!
JobID: 321240HH
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Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.