Location: Phoenix, Arizona
Job Type: Permanent
Compensation Range: $90,000 - 105,000 per year
We are seeking a Salesforce Marketing Cloud Engineer to join our client's dynamic team for a hybrid opportunity in Phoenix, AZ!
As a Salesforce Marketing Cloud Engineer, you will take charge of our client's email marketing campaigns, ensuring they are personalized, effective, and aligned with industry best practices. This is a great opportunity to work with a talented team of professionals who are passionate about technology and customer engagement.
Responsibilities:
- Design, build, and deploy personalized email marketing campaigns using Salesforce Marketing Cloud (SFMC) Content Builder.
- Create and maintain email templates and content blocks, utilizing strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, and Server-Side JavaScript skills.
- Integrate content with data extensions to enable personalization, dynamic content, and detailed reporting.
- Lead the implementation and adoption of the email module library across the organization and with key agency partners.
- Manage and fulfill requests for new email modules or updates to existing content.
- Address common business needs and perform basic administrative tasks within Marketing Cloud, with support from the SFMC administrator.
- Ensure emails are optimized for design, layout, and functionality across multiple email clients, including mobile, with a strong focus on detail, quality assurance, and visual appeal using tools like Litmus.
- Stay current with email marketing best practices and guide the organization on mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
- Understand and comply with privacy policies and anti-spam regulations, including CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent.
- Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other advanced SFMC capabilities to maximize customer engagement and response.
- Update training materials for the internal design team as needed.
- Interpret analytics and trends to identify actionable insights.
- Apply knowledge of A/B and multivariant testing, as well as tracking and tagging best practices.
- Proactively identify and analyze obstacles, recommending appropriate solutions.
Qualifications:
- Experience level: Experienced
- Education: Bachelors (required)
- 3+ years of experience with Salesforce Marketing Cloud, specifically in Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Experience with Interaction Studio/Customer 360 Audiences is a plus).
- Extensive experience working in enterprise-level Marketing Cloud environments with multiple business units.
- Advanced understanding of software architecture, design, and business processes.
- Strong experience with SFMC REST and SOAP API data transmission protocols.
- SFMC Email Specialist, Consultant, Developer, and Administrator certifications are highly preferred.
- Ability to translate technical details into business impact statements.
- 2+ years of experience with other Salesforce Core applications, including Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
- Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and Server-Side JavaScript.
- Basic knowledge of Java and React is a plus.
- Certifications: Marketing Cloud Administrator and Marketing Cloud Developer.
JOBID: 1061756
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
