SEM / SEO Specialist

Baltimore, MD, | Job #317840
Job Title: SEM / SEO Specialist
Location: Baltimore, MD,
Type: Full-Time
Ad Title: SEM / SEO Marketing Specialist 
Location: Baltimore, MD 
Type: Direct Hire

Cella has a client seeking to hire an Online Marketing SEM / SEO Specialist to join their team! This position performs research on new techniques, technology and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines. The senior specialist will create strategies with prominent search engines, develop and test new keywords, manage Pay-Per-Click campaigns, analyze click-through data, conduct research and identify synergies between SEO and SEM. 

SEM / SEO Marketing Specialist Responsibilities:
  • Working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics
  • Strong understanding of search engine marketing trends Marketing communications or corporate communications writing and editing experience 
  • Working knowledge and experience using content management systems, social media tools and related web applications 
  • Knowledge of HTML & CSS and specialized software such as ASP online software, CMS, Adobe Suite, GoogleDocs, SEMRush, etc

SEM / SEO Marketing Specialist Requirements: 
  • 5+ years’ experience in managing paid and organic search marketing campaigns. data driven approach with a solid understanding in conversion rate optimization, paid user acquisition, web analytics, etc
  • Strong analytical skills Ability to cultivate metrics and identify meaningful trends
  • Google Ad Words is required to be considered 
  • Some experience with Google Tag Manager
  • Google Web Master is highly preferred 
  • Requires a Bachelor's Degree preferably in Marketing or Communications

Job ID: 316055LM
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ABOUT CELLA
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.