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Senior Writer

Peachtree Corners, GA | Job #320196
Job Title: Senior Writer
Location: Peachtree Corners, Georgia
Type: Full-Time
We are working with a global technology group, which requires a Senior Writer to develop strategic positioning and cohesive messaging in alignment with global marketing goals. 

Senior Writer Responsibilities
  • Synthesize business goals, marketing and campaign plans to create our client’s content strategy 
  • Write, co-write and edit messaging and positioning in support of our client’s industries, offerings, products and more
  • Write, co-write and edit an array of externally facing short- and long-form content assets, including – but not limited to – press releases, blogs, social media copy, bylined articles, white papers, e-books, web pages, video scripts, presentations, product data sheets, case studies, brochures, ads (print and digital), infographics, demo scripts and event signage
  • Author derivatives of original content as needed  
  • Write, co-write and edit campaign-related content
  • Write and edit activation content that promotes content assets, including landing pages, email nurtures, social promotional blocks and banner text 
  • Perform strategic mapping of content to audience journeys and ongoing journey gap analysis of content inventory, as well as its ability to support content strategy and campaign requirements 
  • Work with content input documents such as corporate and solution messaging, audience and persona information, buyer’s journey and interaction details, marketing plans and technology/industry trend information
  • Using requirements indicated in creative briefs, articulate questions and identify gaps that must be addressed for effective content creation 
  • Write internal documents as needed, such as sales enablement materials, employee communications, HR-related copy and technical documentation 
  • Own, author, activate and evangelize Hexagon’s personality and associated guidelines for activation
  • Build and manage cross-functional relationships needed to link people, processes and technologies that contribute to strategic content planning, execution and measurement 
  • Interview SMEs and other stakeholders or sources whose input should be reflected in content; identify, articulate and obtain closure on any conflicting information and/or other anomalies in input 
  • Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns 

Senior Writer Requirements
  • Keen ability to translate complex concepts and technologies into simple and intuitive communications
  • Expertise in synthesizing strategic inputs from multiple diverse sources, including product and sales teams
  • Familiarity with content lifecycle management and/or general project management 
  • Hands-on knowledge of content marketing platforms and tools 
  • Understanding of SEO keyword best practices
  • Familiarity with a variety of inbound and outbound digital marketing tactics  
  • Competence using web publishing software, as well as content management and inventory tools 
  • Well-developed interviewing skills 
  • Bachelor’s degree in business, English or journalism
  • 10 years of experience in marketing, public relations, communications or a combination of these fields 
  • Corporate and B2B experience is a plus

JobID: 320196
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.