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SEO/Digital Marketing Specialist

New York, NY, | Job #317897
Job Title: SEO/Digital Marketing Specialist
Location: New York, NY,
Type: Full-Time
Our client is seeking a SEO/Digital Marketing Specialist to join their team in New York, NY. 

SEO/Digital Marketing Specialist Responsibilities: 

  • Spearhead SEO strategies to enhance the search engine visibility of clients’ brands
  • Conduct and analyze website audits and performance to further increase SEO optimization
  • Handle clients Search Engine Optimization, Content marketing and Social Media Optimization projects
  • Create website optimization strategy, project management plan and execute technical optimization and content syndication (Off-page) activities as per current user and search engine trend
  • Ability to create preliminary and brief technical, content, and link audits to provide insight for website optimization
  • Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
  • Research keyword phrases to identify most beneficial opportunities for targeting and content creation
  • Perform ongoing keyword discovery, expansion and optimization to execute on- page strategies that support a consistent content theme
  • Audit and monitor client websites to bring up to current usability and SEO standards
  • Communicate SEO strategy/recommendations and report on organic website performance to Account Managers and clients
  • Stay up-to-date on latest algorithm updates, industry trends, and news and work accordingly on projects
  • Continue to learn and develop SEO skills
  • Ability to develop and handle client communication through emails and weekly meetings
  • Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
SEO/Digital Marketing Specialist Skill/Requirements:
  • Bachelor's degree in Advertising, Business, Communications, Marketing or related field. Master’s degree in related field is a plus
  • Minimum of 4 years’ experience with SEO and Digital Marketing
  • At least 2 years of agency experience
  • Deep knowledge and understanding of the most up-to-date SEO best practices
  • Highly proficient in PowerPoint and ability to lead presentations
  • Proficiency with Microsoft Excel (e.g. VLOOKUPS, PivotTables, advanced formulas, etc.)
  • Proficient in Google Analytics, Google Tag Manager, and Google Search, Console, and other Analytics tools
  • Proficient in SEM Rush, Moz, Ahrefs, and other SEO Tools
  • Experience creating content strategies and plans based on keyword research
  • Experience working with Content Management Systems (CMS) such as WordPress and Magento
  • Experience targeting specific goals, focused metrics, and KPIs when setting SEO strategy
  • Knowledge of content planning, content strategy, and content calendar creation
  • Knowledge of PPC campaign management is a plus
Job ID: 317897KS
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.