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Sr. Digital Marketing Manager

Elizabeth, NJ | Job #319603
Job Title: Sr. Digital Marketing Manager
Location: Elizabeth, New Jersey
Type: Temp-to-Hire
If you enjoy rewarding challenges, researching and coming up with effective marketing strategies and solutions, you will fit in excellently as a Sr. Digital Marketing Manager with the largest global Manufacturing Services partner of ours located in Berkeley Heights, NJ. In this Contract-to-Permanent opportunity with partial remote flexibility, you will spend your days leading the development of strategic content, website, landing pages, etc. to drive new visitors and customers to their website. If you meet the criteria below and are experienced with B2B or B2C marketing, apply today! This individual will be responsible for leading the SEO strategy, Social Strategy and act as the digital marketing strategist for best practices.  Areas of responsibility include online marketing (display & PPC advertising), managing social networking sites, discussion boards, blogs, video sharing sites, widgets and podcasting ensuring the company brand is present and presented positively in a variety of social media channels. This individual will also manage the development of technical videos for our YouTube channel and assists the larger team with developing and adhering to the digital brand standards.

Sr. Digital Marketing Manager Responsibilities:

  • Manage direct report and agencies
  • Alongside the Digital Marketing Director, identify and evaluate areas to improve our digital marketing presence in social media, microsites, blog etc. to align with corporate goals and strategy  
  • Use web analytics tools and create reports that will allow the company to execute on campaigns that have data driven measurable results
  • Collaborate with business leads and counterparts on campaigns/tactic strategy and provide input on the development of functional plans
  • Develop content for campaigns, landing pages and the company's online properties
  • Develop, manage and execute SEO strategy and manage agencies that assist with the execution to assure the company continues to grow its digital blueprint and brand equity
  • Research new tactics and strategies to build digital campaigns and lead generation
  • Develop recommendations to optimize social media and online campaigns’ performance based on analytics
  • Organize and coordinate video use on the company's digital assets including web sites, YouTube, landing pages, etc.
  • Monitor and stay apprised of trends in SEO and SEM utilizing data to inform and shape future strategies
  • Work with other marketing leaders to construct effective online advertising campaigns
  • When appropriate, develop & manage strategic partnerships online
  • Develop, manage and execute the social media marketing plan for one's of the company's core division
  • Establish relationships with online communities by identifying key influencers & communities that fit the company’s online strategy
  • Utilize Salesforce Marketing Cloud to manage content for all social media channels, use social listening tools to manage the brand across digital platforms
  • Raise brand awareness & protect brand equity by executing social marketing campaigns using best practices
  • Conduct on-going social media market research and competitive analysis
  • Maintain the corporate social media policy & guidelines
  • Ensure consistent messaging is being used online across cross-functional departments & contributors
  • Be an expert and advanced user of existing online and social media management platforms, content management, analytics, monitoring and lead generation tools
  • Raise the level of digital acumen across marketing organization
  • Other duties as assigned
Sr. Digital Marketing Manager Requirements:
  • At least 5 years’ experience in online marketing, digital marketing, online communications or a related field
  • Must possess and demonstrate excellent written and verbal communication skills
  • Well versed in current digital advertising trends, best practices and emerging marketing tools
  • Expertise in Social Media, SEO, SEM
  • Experience in Salesforce Marketing Cloud is a plus

Job ID: 319603SS
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.