Web Marketing Manager

Mc Lean, VA, | Job #317884
Job Title: Web Marketing Manager
Location: Mc Lean, VA,
Type: Full-Time
Our client is seeking an experienced web marketer to join their marketing department in McLean, VA. You will set the strategy and manage the day-to-day execution across traffic growth, SEO, lead generation, and web analytics. 

Web Marketing Manager Responsibilities:
  • Set web strategy to drive quality traffic from targeted audiences and to deliver an engaging user experience for both prospects and customers 
  • Optimize conversion rates on landing pages to increase lead capture from website visits 
  • Plan and execute A/B landing page tests to better understand user behavior, gain learnings and optimize results 
  • Make website updates to reflect brand messaging, campaign themes, and promotions 
  • Partner with EMEA region for website and landing page localization needs for specific countries and/or languages 
  • Measure and report regularly on website performance metrics. 
  • Manage SEO, partnering with content management, to ensure best practices are followed and grow organic traffic 
  • Partner with external web managers and CMS specialists to implement new features and ensure the website meets functional requirements. 
Web Marketing Manager Requirements / Skills: 
  • 3+ years running website projects and managing websites, preferably for a B2B company 
  • 2+ years SEO experience 
  • Basic JavaScript, CSS and HTML 
  • Experience with content management systems (Wordpress preferred), Marketo, and Unbounce 
  • Experience with performance optimization and analysis tools, such as Google Analytics, Google Tag Manager, and HotJar 
  • Solid understanding of SEO and content strategies 
  • Strong analytical and reporting skills 
  • Excellent oral communication and interpersonal skills 
  • Bachelor’s degree required 
  • Knowledge of web user experience and graphic design a plus

Job ID: 317884KK
We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.