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Digital Marketing Lead

Reading, PA | Job #318432
Job Title: Digital Marketing Lead
Location: Reading, Pennsylvania
Type: Temp-to-Hire
We are looking to hire a talented Digital Marketing Lead for a temp-to-hire opportunity in Reading, PA. The Digital Marketing Lead would be responsible for making sure that operationally all of the digital marketing resources are utilized appropriately and is held accountable for the targets to be achieved. The Digital Marketing Lead coordinates with the team leaders to ensure that the overall strategy is executed. This role will lead digital marketing activities, primarily through digital means such as search, social media, affiliates, viral, site optimization and ensure policies.

Digital Marketing Lead Responsibilities:
  • Building and implementing a publicity/communications strategy raising Social Media Global awareness and building brand recognition
  • Website image and design, creation and delivery of effective marketing PR campaigns, developing of corporate communications and marketing collateral
  • Creating strategies and goals to increase online traffic to the organization’s website
  • Analyze key metrics that unit the company’s website traffic
  • Update website content to exploit online opportunities for publicity via blogs, podcasts
  • Develop and manage trade shows, events, direct mail, email marketing, webinars, web marketing, advertising, and corporate collateral development
  • Management, tracking, and advancing publicity opportunities
  • Develop press releases and media alerts, presentations, FAQs, and other communications materials
  • Collateral production and development to include writing and producing white papers, data sheets, website content, email templates and case studies
  • Collaborate with both internal and external lead generation efforts to provide appropriate messaging and presentations to increase quality leads to the inside sales team
  • Generate monthly reports on company’s marketing campaign’s performance
  • Improving the user experience on the company’s website(includes design, content and usability)
  • Collecting and Evaluating customer feedback data
  • Evaluating competitor’s Digital Marketing strategies

Digital Marketing Lead Requirements:
  • Bachelor’s degree or equivalent in Marketing or related field
  • At least 5 years of marketing communications experience - a mix of both agency and corporate environments
  • Experience in Public Relations, Press and Analyst relations is required
  • Working knowledge of the following PC-based programs: Adobe FrameMaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint, Excel and Word Macromedia DreamWeaver or web design knowledge would be a plus
  • Experience with a CRM solution, i.e., and/or database systems
JobID: 318432

We are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.