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Digital Marketing Strategist

Vienna, VA | Job #319647
Job Title: Digital Marketing Strategist
Location: Vienna, Virginia
Type: Freelance / Contract
Our well known client in Vienna, VA is looking for a Digital Marketing Strategist to come onboard for a 6 month contract through summer 2021. This role begins remotely due to the pandemic but then will be part time on site eventually. The Digital Marketing Strategist will ensure maximization of digital channels in support of achieving product goals and objectives. 

Type: 6 month contract
Location: Vienna, VA

Digital Marketing Strategist Responsibilities:
  • Communication of outcomes of product and brand meetings - including goals, objectives and campaign plans - to digital/social marketing and web content teams
  • Ideation and coordination of web, mobile, email, social media, and search support of Business Unit goals and objectives
  • Leveraging analysis of web, mobile, email, social media, and search performance and channel expert input for future strategies and tactics
  • Leading select non-product campaign initiatives, including writing and presentation of campaign briefs and playbooks
Digital Marketing Strategist Requirements:
  • Leadership role on integrated projects
  • Marketing agency experience - juggling multiple priorities, business goals, projects at once. 
  • Thrive in a fast paced environment
  • Hands on experience with web, mobile, social media, search and email strategy with understanding of best practices (ideally actually responsible for the deployment or creation of campaigns cross-channel at some point)
  • Major contributor to web, mobile, social, search and email strategy
  • Experience formulating performance and customer insights from analytics and presenting to stakeholders
  • Experience with identifying marketing segments or personas and delivering custom content to each
  • Hands on experience in Google Analytics, Omniture/Adobe Analytics or similar analytic tools
  • Experience identifying messaging and/or content opportunities for internal and/or competitive analysis
  • Experience using audience segmentation for personalized messaging

JOBID: 319647MN
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Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella is the only creative staffing firm to win the Best of Staffing® Client and Talent Awards for 10 years running. And as a Certified Women’s Business Enterprise, we proudly help clients meet diversity objectives, too. Cella is an equal opportunity employer.