Director of Marketing

Langhorne, PA | Job #320094

Job Title: Director of Marketing
Location: Langhorne, Pennsylvania
Type: Full-Time

Interested in a Director of Marketing position? Do you bring DTC retail marketing experience? Have you established and run strong Customer Loyalty Programs? Our client is looking to hire a talented candidate for a direct hire/ full-time opportunity in Philadelphia, PA. They are willing to relocate a candidate to the area that brings strong retail marketing experience to the table.

Director of Marketing Responsibilities:

Evaluating and developing our marketing strategy and plan
Establishes KPI's and industry benchmarks and develops models or frameworks to deliver on campaign objectives. Works with internal partners to ensure plans are built and modeled to deliver on agreed KPI's.
High degree of comfort applying data and analytics lens to monitor and review campaign results post-launch. Ability to align marketing performance to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness.
Grow and manage the Customer Loyalty program including campaign ideation; emails, push notifications and SMS deployment; and results tracking and analysis.
Responsible DTC marketing and brand management, with demonstrated success and effective performance.
Produce measurable and sustainable results that strengthen brand awareness and ultimately drive increased sales and traffic through all channels
Have a deep understanding of the customer experience and be a champion of it
Develop integrated marketing strategies aimed at bringing the in-store experience to life across all channels in an effort to drive brand awareness and sales

Director of Marketing Requirements:

Bachelors in Marketing or related field from a four-year college or university. Advanced degrees preferred
10+ years of progressively more diverse and challenging marketing experience with 5+ years in a related field (loyalty programs, data analytics, marketing technology and/or digital technology).
Demonstrated ability to execute innovative and results-focused marketing programs and campaigns that incorporate marketing best practices.
Solid knowledge of website analytics tools (e.g., Google Analytics).
Experience in optimizing landing pages and user funnels.

JobID: 320094LM
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