Job Title: Marketing Analyst (Remote)
Location: Minneapolis, Minnesota
Type: Remote
Location: Minneapolis, Minnesota
Type: Remote
Fantastic opportunity for a Marketing Analyst! Our well-known retail client is seeking a talented Marketing Analyst for a fully remote 6 month opportunity with potential for ongoing extension. For this position, you will responsible for reporting and providing data insights to clients. This role requires someone local in the US and the ability to work CST hours.
Marketing Analyst Responsibilities:
JOBID: 320101MN
#LI-Cella
#LI-MN1
#LI-REMOTE
Marketing Analyst Responsibilities:
- Focus on marketing analysis and insights
- Partner with media strategy and sales to ensure campaign objectives are measurable, that timelines and expectations are clear and organized, and answer the question, ‘was this marketing campaign successful?’
- Report and present on the success of marketing strategies
- Lead the creation of measurement plans resulting in actionable digital media campaign insights
- Manage end-to-end reporting processes, including reviewing and being accountable for new reporting plans before launch
- Manage measurement expectations and partner across strategy, sales, and ad ops to achieve client goals
- Ensure data quality, integrity of reporting outputs, and oversee issue escalation and timely resolution
- Oversee and execute reporting and insights deliverables, timelines, and projects, including organizing and transforming disparate and multi-source data
- Provide recommendations for optimizing future campaigns and testing new approaches holistically across the channels based on unique campaign objectives (recommendations may focus on audience, media tactic, channel, device, and non-attributed context
- Be a data and reporting expert, providing and presenting insights and rationale laddering up to marketing strategies for your assigned category, clients and partners
- Four-year degree or equivalent experience
- 5+ years of relevant experience in analytics, reporting, media or optimizations
- Strong analytical and data story-telling skills, ability to judge and quantify results and know what to do with that information
- Preferred experience in digital advertising and/or digital media publishing industry
- In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and digital media products and channels
- Experience with data management platforms, aggregation tools; data visualization tools; proficient or expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst
- Methodical, well-organized, and detail-oriented
- Genuine curiosity with how things work; motivated, self-starter
- Strong written and verbal communication skills
- Exceptional understanding of the digital measurement space
JOBID: 320101MN
#LI-Cella
#LI-MN1
#LI-REMOTE
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